My client is a well-established, multi £m turnover ecommerce business in the wonderful world of plants and garden supplies.
The following information aims to provide potential candidates with a better understanding of the requirements for this role.
We are looking for a passionate Paid Media Executive / Manager to join a well-established in-house Ecommerce & Marketing team.
Mainly focusing on day-to-day activation and management of paid social campaigns across Meta, you will also have the opportunity to support on paid search campaigns when needed.
Salary - Up to £38k
Surrey / Berkshire Boarder Hybrid (2-3 days in the office)
The Role
* Support in the day-to-day execution and optimisation of campaigns across our Paid Social and Paid Search channels for 2 brands - with a heavy focus on Meta Ads.
* Build, monitor, and refine audiences, targeting strategies, and bid optimisation tactics.
* Run regular A/B tests to determine optimal copy/audience/bidding strategies.
* Stay up to date with industry trends, platform updates, and best practices across paid channels.
* Conduct regular performance analysis, providing insights and recommendations to improve ROAS and campaign efficiency.
* Use platforms such as Meta Ads Manager, GA4, Looker Studio, and third-party attribution tools to aid data driven decisions.
* Work closely with the wider ecommerce and marketing teams to support campaign development.
* Share paid activity insights across teams to inform broader marketing efforts.
The Person
* Ideally at least 2 years of experience in performance marketing / paid media, including hands-on paid social campaign execution.
* Proven track record of delivering strong performance for ecommerce brands.
* Up to date working knowledge of current Paid Search and Paid Social channels; such as Google Ads, Meta Ads, Pinterest Ads, TikTok Ads.
* Proficiency in reporting tools such as GA4, Looker Studio, and Google Sheets.
* Comfortable working autonomously and as part of a team. xsngvjr
* A collaborative attitude focused on delivering results as part of the wider business.