Are you a strategic brand leader ready to take full ownership of a much-loved consumer brand?
All candidates should make sure to read the following job description and information carefully before applying.
The Advocate Group are exclusively partnering with a Global food business on this rare Senior Marketing opportunity where you'll shape long-term growth, lead innovation, and drive distinctive brand positioning.
The Opportunity
As a Brand Marketing Controller, you'll be responsible for end-to-end brand management across the UK market, from defining strategy to delivering activation. You'll create and embed the annual brand plan, ensuring every element – from communications and packaging through to pricing, promotions, and customer execution – is aligned to growth objectives.
Working closely with global leadership, you'll influence the long-term strategy while adapting it for the UK market. You'll also collaborate cross-functionally to strengthen portfolio performance, drive innovation, and ensure the brand continues to grow in both retail and foodservice channels.
Key Responsibilities
* Lead development and execution of the UK brand strategy and annual plans.
* Translate consumer insight into impactful innovation and activation.
* Manage agency partners across media, shopper, PR, and social to deliver high-quality, cost-effective campaigns.
* Partner with sales and category teams to deliver tailored brand plans for key customers.
* Own the brand budget, track ROI, and ensure maximum commercial impact.
* Act as brand champion across the business, aligning stakeholders behind a clear vision and positioning.
What We're Looking For
* Proven senior brand management experience within food or beverages
* Proven success building brands in the UK grocery environment.
* Strong commercial acumen, with experience managing budgets and P&L.
* Ability to thrive in a matrix or international organisation.
* Strategic, insight-driven mindset with creativity to unlock growth.
* A collaborative leader who can inspire teams and agencies alike.
Why Apply?
This is a senior-level opportunity to own a brand with huge growth potential and deliver a long-term vision. You'll join a collaborative, entrepreneurial culture where your ideas will shape the future direction of the category.
For more details or to discuss how we can support your career, please get in touch with John, or click "Apply Now" to be considered.
The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors.
We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.