Chapter 2 is hiring on behalf our client Founded )
Mission within your first 12 months
Build Founded's social engine into a daily, scalable storytelling machine that turns
founder/startup news into cultural conversation.
Own strategy, standards, and hands-on execution across platforms so the brand grows fast
without sacrificing credibility.
In this role you will establish repeatable formats across video and static, have established a
high-yielding / reliable sourcing pipeline, and a premium visual identity that consistently
drives community growth and performance.
Outcomes
1. Audience growth (core outcome)
● +2,750,000 net new followers across platforms
○ Instagram: 1,000,000
○ TikTok: 1,000,000
○ Facebook: 500,000
○ X: 250,000
● Timeline: in 12 months
2. Repeatable high performing formats
● Timeline for per-post minimums:
○ Carousels:
■ 15,000+ likes / 500+ comments / 1,000+ shares by month 3
■ 30,000+ likes / 750+ comments / 2,000+ shares by month 6
○ Video:
■ 500,000 views by month 6
■ 1,000,000 views by month 12
3. Video becomes a new frontier
● Average 30s+ watch time (or equivalent retention benchmark) across video formats
● Maintain 500,000+ views on core video output as a reliable baseline
● Timeline: reach by month 6; increase through to month 12
4. World-class sourcing pipeline
● Build a repeatable system that delivers a daily flow of publish-ready
founder/startup stories, not just mainstream repeats
● Indicator: consistent daily story supply + clear sourcing map (sources, feeds,
methods) producing the posts that perform
● Timeline: within first 30 days
5. Premium visual identity + grid discipline
● Establish and maintain a cohesive, premium look across the feed (templates,
typography, layout) that holds up at high volume
● Indicator: consistently on-brand posts with improved engagement/shareability vs
current look & feel baseline
● Timeline: Immediate (week 1), refined by end of month 1, balance achieved 1.5
months in
Your Competencies
Must-haves
1. Social growth operator across social: IG/TikTok/X/Facebook
○ You can explain how you've grown social accounts with proof and numbers.
○ You are an experienced growth and content expert.
2. Elite storytelling judgment & copywriting ability
○ You can spot the interesting story fast, build narrative arcs, write hooks, and
make content engaging, premium, and highly shareable.
3. Hands-on creative execution with social-first packaging instincts
○ You can create stories through Reels/carousels/threads without dilution
through Figma / Photoshop, shipping fast without quality slipping.
Nice-to-haves
○ Deep startup/founder entrepreneurial fluency - you know the ecosystem inside
out
○ Fact-checking + brand/legal risk instincts under tight deadlines
○ Systems-builder mentality - processes that compound, not heroics-only execution
○ Experience building and running a top-tier social media account(s)