Social Media& Marketing Communications officer
Company Description
Rat RaceAdventureSports is a company that organises extraordinary globaladventures for everyday people. Withuniqueevents that range from trekking through humid jungles to running across frozen lakes, Rat Race offers exceptional challenges in incredible places. We are a dynamic consumer brand that has taken its operations fully international in recent years with audacious travel and event concepts on all 7 continents.
Role overview
We seek maternity cover for a position within our marketing team until June 2027 with a view to retainingthe right person in a permanent role ongoing.We are looking for a creative, organised, and proactiveSocial Media& Marketing Communications Officer to support the delivery of engaging,high-qualityand relevant content across all Rat Race digital and offline channels.
This role is key in shaping how our brand communicates with its audience, driving engagement, increasing awareness, and supporting commercialobjectivesthrough compelling storytelling and strategic messaging.
Key Responsibilities
Social Media Management
* Plan, create, and schedule engaging content across all social media platforms (Instagram, Facebook, LinkedIn)
* Manage day-to-day activity including posting,monitoring, and responding to comments and messages
* Develop and grow our online communities, ensuring consistent brand tone and voice and relevant information and advice
* Track performance metrics and optimise content based on insights
Content Creation
* Produce high-quality written, visual, and video content
* Attend events to capture contentand coordinate our featured customer content
* Write engaging copy for social postsand email communications
* Maintain a consistent brand voice across all communications
Marketing Communications
* Support the planning and delivery of event marketing campaigns
* Contribute to website updates and blog content
* Work closely with internal teams to align messaging and promotions
Campaign & Planning
* Support the development of monthly/annual content calendars
* Assistwitheventlaunches and promotional activity
* Coordinate content around eventlaunches and event delivery
Analytics & Reporting
* Monitor and report on performance across social and digital channels
* Provide insights and recommendations to improve reach and engagement
* Track KPIs such as engagement, reach, conversions, and growth
Brand & Communications
* Ensure all content aligns with brand guidelines and tone of voice
* Support wider communications activity, includinginfluencer engagement
* Maintain consistency across all customer touchpoints
Skills & Experience
* Experience managing social media accounts
* Strong copywriting and communication skills
* Good understanding of social media platforms and trends
* Previousexperience designing and creating email campaigns
* Basic design skills (e.g. Canva, Adobe Creative Suite)
* Strong organisational skills and ability to manage multiple tasks
* Able to attendourHQ office in Thirsk once a week
* Experience in content creation (photography and video editing)
* Knowledge of paid social advertising
* Experience with email marketing platforms (e.g. Mailchimp)
* Understanding of SEO and website content management systems
* A keen interest in adventure and the outdoors
Benefits of working at Rat Race
* Remote and flexible working available
* 4 day working week October - March
* Opportunity to travel the world working atour events
* Friends and family discount available
* Salary £30,000 PA
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