We are a well-regarded charity with a strong track record. We've made great progress on credibility and positioning and now want to get ambitious about brand. Education staff are both our primary beneficiaries and a key audience of potential supporters, and we believe that increasing our visibility in this community is central to growing our impact and income.
To address this, we have secured dedicated funding to run a time-limited brand awareness campaign from April 2026 over 16 months. This is a genuine opportunity to shape and deliver a campaign from the ground up, with a real budget, broad creative freedom, and a clear mandate to grow our reach. You’ll have both independence and support for this new initiative. The channels will be predominantly digital and we’re looking for a specialist to bring these expertise and get going straight away.
The Brand Campaign Manager will lead the planning, delivery, and evaluation of this digital brand campaign. The role begins with shaping tactics – refining the phasing, channel mix, and budget allocation – before moving into full delivery across a broad range of channels. The final phase of the contract will focus on evaluation and producing a set of recommendations for the organisation.
Please apply with a CV and cover letter outlining:
* Your passion for the role
* Your experience planning, monitoring and evaluating multichannel marketing campaigns
* Your expertise in delivering brand or acquisition campaigns on multiple marketing channels
* Your experience marketing to different audiences
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