Our mission is to make meaningful learning a part of your everyday. The shelf life of our skills is now less than 5 years. If you stop learning today, your skills will soon be irrelevant. Think that’s a big problem? You’d be right.
Enter HowNow. Founded in 2019, HowNow is an AI platform that connects what people learn to the skills businesses need to drive better performance and help companies hit their goals faster.
Already used by fast‑growing scale‑ups and global enterprises, such as the UK Government, Investec, and Trainline, we’re pushing the boundaries of how people learn.
Hi I’m Nelson, the CEO at HowNow. I’m looking for a Head of GTM to join us. The product is sharp, the category is moving our way, and the team is lean. We need a hands‑on GTM leader who lives across both marketing and sales. Someone who can turn clarity of positioning into a repeatable pipeline engine, ship product launches that land, and build the commercial muscle to win in mid‑market and enterprise.
This is a player‑coach role. You’ll be in the work, shaping the positioning, reviewing copy, coaching deals, not just reviewing plans. You'll own the new revenue number, lead the sales and marketing team, and own taking our products to market.
Alongside the opportunities to develop and grow your career, we're a fun and friendly bunch. Check out our candidate hub to learn more about our culture!
Note: You would have needed to have led both the Marketing & Sales Teams in your previous experience.
What You’ll Own
* New ARR across mid‑market and enterprise, quarter by quarter. Pipeline coverage, win rate, sales cycle, segment mix, and ACV are all yours to manage.
* Positioning and messaging. Own how HowNow is explained, sold, and remembered. That means the website copy, pitch deck, one‑pager, email sequence. You’ll write and review at a level of detail that most GTM leaders delegate.
* Product launches and releases. Partner on launch strategy and own the GTM execution: messaging, enablement, campaign, pipeline targets, measurement. Launches need to land, not just ship.
* Pipeline generation. Build a repeatable demand engine across outbound, inbound, partner, and customer‑sourced pipeline.
* Segment strategy. Mid‑market and enterprise require different motions, different messaging, and different deal mechanics. Design both.
* AE team. Coach, forecast, and raise the performance floor. Reduce ramp time and narrow variance.
* Marketing team. Coach and support the marketing team to deliver best‑in‑class campaigns across content, demand generation, events, PR & social.
* Customer marketing. Turn customers into the strongest growth channel: references, case studies, expansion pipeline, and community.
* Channel motion. Work with the Channel Partnerships Manager to build a partner‑sourced pipeline into a material contribution.
* GTM operating rhythm. Weekly pipeline reviews, monthly forecast, quarterly planning, and launch readiness.
Qualifications
* Built and owned marketing and sales in a high‑quality B2B SaaS environment, not one or the other. Wrote positioning, ran campaigns, and carried a revenue number.
* Managed AEs directly across mid‑market and enterprise: forecasting, deal coaching, performance management, and enablement.
* Managed marketing teams and all campaigns, overseeing planning, execution, and reporting. Hands‑on with copy and creative quality.
* Demonstrably AI‑native in how you operate. Provide specific examples of workflows, tools, or team leverage built around AI.
* Track record of hiring and developing commercial and marketing talent in the UK market.
* Data‑driven and confident in using data to optimise growth.
* Experience selling into People, L&D, or HR leaders.
* Owned a product launch end‑to‑end, not just the marketing slice.
* Built or scaled a channel/partner motion.
Benefits
* Base salary band £75,000‑£150,000 per annum, depending on experience, plus a competitive performance‑based bonus.
* Hybrid working (2× a week in our London office, Tuesdays and Thursdays) and flexible working hours.
* Work From Anywhere for up to two weeks per quarter.
* Wind‑down Fridays: no meetings from 2 pm onwards on Fridays.
* Enhanced maternity and paternity policies.
* 25 days holiday, plus bank holidays and a birthday day off.
* Enhanced employee pension scheme.
* Private health insurance through Bupa and access to the Yulife App.
* Annual £500 learning and development budget.
* Dog‑friendly offices.
* Monthly socials, including mini‑golf, team games, and outdoor activities.
* Access to our learning platform, HowNow+, for continuous learning.
* Cycle to Work scheme.
* Financial wellbeing support via Mintago, including access to Yellownest for childcare discounts.
Application Process
* Invite to a 30‑minute video call with the VP of People.
* Second stage: 45‑minute video call with the COO/Co‑Founder.
* Final stage: in‑person task presented to the CEO, COO/Co‑Founder, VP of People, and one other senior stakeholder.
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