Crm Manager - Key Role in Customer Engagement
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This is a key role where you will be responsible for developing and executing crm plans & campaigns to grow customer engagement and deliver incremental LFL growth year in year out.
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You will need to combine strategic thinking with a passion for understanding customers and a hunger for executing with excellence. The role requires blending technical know-how with a creative eye to ensure all communications are relevant and engaging.
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Key Accountabilities:
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* Develop and execute crm strategy and plans with a focus on footfall driving and maximising commercial value of guest database
* Lead development and execution of annual crm calendar with segmented, personalised and insight-led campaigns across email, push, app inbox, WhatsApp to deliver targeted customer & commercial goals
* Set up reporting infrastructure and cadence to regularly analyse performance and provide insights + recommendations to optimise future plans
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Requirements:
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* 3+ years experience in Crm management
* Proven experience of leading, developing and scaling crm for customer and commercial benefit in another business
* Deep knowledge and experience of Bloomreach as CDXP and Movable ink as personalisation platform
* Strong experience of developing personalised communication and marketing at scale 1-1
* Customer first but commercially savvy
* Strength in partnering with technical and IT knowing how to get two functions to work as one for the benefit of the customer
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What We Offer:
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* A competitive annual salary
* Discretionary 20% bonus opportunity per year
* Hybrid working model
* £200 wagamama food allowance
* Private healthcare
* Pension contribution
* 25 days holiday + all bank holidays
* Various discount across retail, hospitality + leisure
* Family friendly policy | any expectant person or anyone adopting a child will receive 26 weeks full pay + 13 weeks half pay