ASO Manager
Department: Marketing
Employment Type: Permanent - Full Time
Location: London, UK
Description
Tripledot Studios is an award-winning, record-breaking games studio with a team of circa 400 people. Headquartered in London, we also have offices in Warsaw, Barcelona, Minsk, Jakarta, and Melbourne.
We specialise in Casual, Free-to-Play, Mobile games that delight millions of players every day.
* Fastest Growing Business in Europe in 2022
* Tech Growth Business of the Year 2021 and 2023
* PocketGamer Best Mobile Developer 2023
* The Kings Award for International Enterprise 2024
Our guiding principle is that when people love what they do, their work is reflected in the quality of our games.
Take a look at our games: iOS Store + Google Play
Role Overview
As ASO Manager at Tripledot Studios, you will lead our App Store Optimisation efforts across all global markets, focusing on improving visibility and organic performance on the App Store and Google Play. This role combines data analysis, creative strategy, and mobile marketing expertise, requiring a solid understanding of store algorithms and metadata optimization.
Key Responsibilities
* Develop and execute our App Store Optimisation strategies;
* Optimize app names, descriptions, screenshots, feature graphics, in-app events, keywords, icons, videos, etc.;
* Collaborate with the Creative Marketing team to create assets for app stores;
* Analyze and report on ASO performance regularly;
* Monitor competitor activity and market trends;
* Coordinate the launch of new apps with relevant departments;
* Work with the Marketing team to ensure consistent and impactful app store pages and experiments.
Skills, Knowledge & Expertise
* Minimum of 2 years experience in App Store Optimisation for mobile apps or games;
* Strong understanding of ASO algorithms, ranking factors, and creative optimization;
* Proficiency with ASO tools (e.g., App Store Connect, Google Play Console, Sensor Tower, AppTweak);
* Experience with CPP and CSL;
* Analytical skills to interpret data and inform decisions;
* Effective time and project management skills;
* Excellent communication skills for cross-team collaboration;
* Experience with MS Excel, AppsFlyer/Adjust, Looker;
* Comfortable presenting and sharing insights;
* High attention to detail.
Job Benefits
* 25 days holiday: Paid holiday leave plus bank holidays;
* Hybrid Working: In-office 3 days a week (Tuesdays and Wednesdays) plus a flexible third day;
* 20 days fully remote work: Work from anywhere in the world for 20 days annually;
* Daily Free Lunch: £12 daily allowance for lunch via JustEat;
* Company Events and Rewards: Thames River Cruise, London Dungeon, Summer Parties, and more;
* Professional Development: Opportunities for growth and learning;
* Private Medical Cover: Comprehensive health coverage;
* Life Assurance & Income Protection for financial security;
* Health Cash Plan: Support for medical expenses;
* Dental Cover: Dental health benefits;
* Family Support Programs: Assistance with family planning and fertility (subject to policy);
* Employee Assistance Program: Confidential support services;
* Cycle to Work Scheme: Green commuting options;
* Pension Plan: Retirement savings scheme.
#J-18808-Ljbffr