Reports to – CRM Manager Department – Marketing
Salary Circa: £30,000 – £35,000 + Benefits + Bonus
ABOUT THE BRAND
Founded in 2011 by Rannesh Jansari and Ria Pattni, Fushi is an award-winning, Ayurveda-inspired health and beauty brand on a mission to enhance women’s wellbeing – and their families – by creating ethically-made health and beauty solutions that positively impact lives. Fushi is guided by its Vision/Traction Organiser (V/TO), and we are proud to live our core values – Integrity, Humility, Commitment and Kindness – while nurturing a people-first culture driven by Authenticity, Ownership, an Agile Mindset, and Continuous Improvement.
This is a hands-on Marketing Executive role with a strong focus on crafting engaging and effective copy that brings Fushi brand to life across digital and retail touchpoints. You’ll be the go-to person for writing copy across our CRM, email marketing, press materials, and trade marketing briefs.
You’ll work closely with the CRM Manager and collaborate with teams across design and trade to deliver high-quality content that connects with our customers and retail partners. A sharp eye for detail, a love for language, and a strong sense of voice are essential.
Copywriting & Content Execution
• Write engaging, on-brand copy for CRM flows, customer emails, loyalty campaigns, and newsletters.
• Brief in and review copy for retail marketing assets such as sell-in decks and POS tools.
• Support the CRM team with regular content updates in tools like Klaviyo, and assist with testing variations
• Work alongside design and digital teams to help shape customer-facing messaging across key channels.
• Partner with the trade team to ensure B2B materials reflect our product USPs and brand voice.
• 2+ years of experience in a copywriting, CRM or content-heavy marketing role – ideally in beauty, wellness or FMCG.
• Strong writing skills with the ability to write for both consumer and trade audiences.
• Experience supporting trade marketing efforts such as briefing in sell-in materials, writing POS copy, and assisting with retailer content.
• Commercial understanding of retail marketing strategies, including launches, promotions, and shopper behaviour.
• Comfortable working with CRM platforms (e.g. Klaviyo) and interested in performance-based messaging.
• Confident proofreading, editing, and managing feedback loops.
• A passion for Ayurveda, wellness, and purpose-driven brands.
Ownership – Take responsibility for the tone and performance of the copy you craft – from inbox to shelf.
• Agile Mindset – Adapt your style to suit new formats, platforms or audience insights with energy and openness.
• Continuous Improvement – Use data to refine your messaging, constantly seeking more effective and relevant ways to connect with our audiences.
You will be a creative, commercial voice for the brand, able to move seamlessly between retail and digital environments. Your ability to collaborate, create, and convert will make you a trusted partner to sales, digital, and marketing – and a key contributor to growing awareness, loyalty, and revenue.
PERFORMANCE METRICS (KPIs)
• Email CTR and CVR – engagement from CRM and loyalty content.
• Content Accuracy and Turnaround Time – quality and speed of copy delivery.
• SEO Keyword Impact – contribution to organic search visibility.