Job Overview
Department: Marketing
Employment Type: Full Time
Location: Manchester
We’re looking for a talented, ambitious Copywriter to drive creative copywriting and brand storytelling across REFY Beauty’s marketing, campaigns, e-commerce and product launches. Working closely with the Brand Marketing team and Creative, you’ll help shape how REFY shows up across all consumer touchpoints – from social-first storytelling and campaigns to product copy, e-commerce and brand communications. This is a varied, fast-paced role for a strong 360 thinker who understands how to balance creativity, clarity and commercial impact. You’ll play a key role in translating REFY’s vision into clear, ownable and compelling copy that resonates with our global community.
Key Responsibilities
* Write engaging, on-brand copy across all channels, including:
o Campaigns and product launches
o Website and e-commerce
o Email marketing
o Paid and organic social
o Packaging and in-store materials
o Product and retail staff training materials
o Internal comms materials
* Support 360 campaign ideation, working collaboratively with Brand Marketing and Creative
* Own and develop the brand copy guidelines, for internal and external use
* Maintain and evolve the REFY tone of voice, ensuring consistency across all platforms
* Translate briefs into clear, compelling messaging that feels modern, confident and community‑led
* Edit and proofread all copy to ensure accuracy, clarity and brand alignment
* Review content performance with stakeholders and adapt approach to improve conversion
* Oversee transcreation projects, working closely with the Marketing and Creative Operations Lead
* Work across multiple projects at once, prioritising effectively in a fast-paced environment
* Maintain meticulous attention to detail, ensuring all copy is accurate, grammatically correct, and on‑brief
* Stay culturally connected, with a strong understanding of beauty, fashion, social, and digital trends
Skills, Knowledge And Experience
* Proven experience as a Copywriter, preferably within beauty, fashion or lifestyle
* A strong portfolio demonstrating brand‑led, conversion‑driven copy
* Deep understanding of tone of voice and how to adapt it across platforms
* Excellent writing, editing and proofreading skills
* Highly organised with the ability to manage multiple projects at once
* Experience in working within transcreation workflows with freelancers and agencies
* Confident collaborating across teams and responding to feedback
* Commercially minded, with an understanding of how copy drives performance
* Passionate about beauty, branding and storytelling
OUR PERKS
* 25+ Days Holiday: Start with 25, earn one for every year’s service (up to 5)
* Extra Holidays: Option to buy up to 5 additional days.
* Sabbatical Leave: Take up to 3 months off after 4 years of service.
* Community First Day: A day to support a cause you love.
* Bonus Scheme: Rewards for your hard work and success.
* Family Leave: Enhanced support for new parents.
* EV Scheme: Drive electric with salary sacrifice options.
* Financial Coaching: Guidance to boost your money mindset.
* Flexible Religious Holidays: Flexibility to honour days that matter to you.
* Flexible Working: Flexi start and finish times with the option to work one day per week from home.
* REFY Product Perks: Annual allowance, exclusive discounts, and be the first to try new REFY products before any launches!
* Regular Social Events: Team‑Building days and seasonal parties.
* Career Growth: Tailored training and development opportunities.
* Vitality Health Insurance: Health coverage with added benefits.
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