2 days ago Be among the first 25 applicants
Salary: £27,000–£34,000 (depending on experience)
Working hours: 35 hours per week
Duration: Permanent
Location: Eastleigh
About The Role
Lloyd & Whyte, proudly part of Benefact Group, are looking for a Senior Pay-Per-Click Executive to join their Marketing team in the Eastleigh office.
The purpose of this role is to lead the paid search strategy, make data‑led decisions and ensure our paid campaigns meet commercial goals and regulatory standards. You’ll plan, deliver and optimise high‑impact PPC campaigns across multiple platforms, generating quality leads and maximising return on investment.
Why join us?
Join a collaborative and inclusive culture committed to making a difference and building a sustainable future. Ranked amongst the UK's 15 Best Big Companies to Work For in 2025, we offer fantastic career and development opportunities within a rapidly growing, innovative Group – where all profits go to charity and good causes.
What You'll Be Doing
* Leading the planning, delivery and optimisation of PPC campaigns across Google, Microsoft and other platforms; keeping up to date with trends and compliance requirements.
* Conducting keyword research, competitor analysis and audience segmentation to identify opportunities.
* Monitoring campaign performance, adjusting bids and budgets to improve CTR, CPC, conversion rates and ROAS.
* Collaborating with SEO, analytics and creative teams to align campaigns with wider marketing activity.
* Setting up conversion tracking, monitoring attribution, and producing regular performance reports with actionable insights.
What You'll Need To Have
* Knowledge and understanding of digital marketing principles and theory.
* Ability to drive leads to our websites and improve ROI.
* Understanding of the technology behind digital platforms, enabling liaison with tech teams.
* Strong time‑management skills, ability to meet deadlines, work within a budget and deliver a high‑standard service.
* Excellent copywriting skills focused on conversion.
What Makes You Stand Out
* Proven experience managing PPC campaigns with measurable ROI.
* Knowledge of social PPC platforms and tools (LinkedIn, Meta, etc.).
* Advanced knowledge of Google Ads and strong working knowledge of Microsoft/Bing/Meta Ads.
What We Offer
* 28 days annual leave plus bank holidays.
* Your birthday off.
* Group Personal Pension.
* Bonus scheme.
* Holiday buy scheme.
* Health and wellbeing benefits, company cash plan, income protection and life assurance.
* Enhanced sick pay and parental leave.
* Support and funding toward study and professional qualifications.
* Paid time off for volunteering.
Hear from the hiring manager
We’re a supportive, creative, and driven digital team at Lloyd & Whyte. If you’re passionate about PPC and want to work across a diverse mix of brands while having some fun along the way, this could be the perfect role for you.
We welcome applications from everyone.
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