The role
demands a transparent open attitude, collaborative approach, and the ability to inspire both your town team and the wider business. Strategic thinking, commercial capability, creative flair, inspiring agencies and demanding best in class work for our brands will be key to the success in the role.
C&C have a wide portfolio of beer brands including Tennent’s, Menabrea, Heverlee, Drygate, and Innis & Gunn, and you will be responsible for the NOW and the FUTURE of the beer category within C&C Group, developing and evolving our portfolio to deliver against the business strategy of growing a market leading portfolio of owned and agency brand assets
Key Accountabilities
1. C&C Group Beer portfolio strategy and development, including owned and partner brands.
2. Lead the Innovation & NPD strategy for category growth and execution.
3. Delivery of Beer Portfolio KPI’s including budget allocation & management.
4. Lead the team to deliver effective, Insight & data led Consumer & Customer marketing plans, in close collaboration with Channel & Marketing Comms teams.
5. Lead Brand communication strategy development
6. Own existing & develop new strategy for brand partnerships
7. Development and management of high performing team
8. Collaboration and cross departmental communication
9. External agency and marketing body relationships
About you
10. Significant experience in a senior marketing role.
11. Portfolio/Brand management of FMCG brands.
12. Experience of successfully leading people within a complex business structure.
13. Drinks industry experience a bonus.
14. Highly skilled in consumer marketing strategy, developing portfolios and brands within a complex business environment.
15. Commercially astute and savvy to managing a portfolio P&L with an objective of optimising growth.
16. A master at stakeholder management with the ability to influence at all levels.
17. Awareness of the end-to-end impact of initiatives and effect on P&L.
18. Strong experience of commercial brand planning, forecasting, market research, agency relationship management and all consumer touch points.
19. A proven people manager who is passionate about developing high performing teams.
20. Strategically minded, with the ability to turn data into insight & action to drive growth.
21. Capable of working with a high degree of autonomy and ambiguity.
About Us
Operating through the Matthew Clark, Bibendum, Tennent’s and Bulmers Ireland brands, the Group has a market leading range, scale and reach including an intimate understanding of the markets it serves.
From grass to glass, and everything in between, we grow, brew, manufacture, market, and deliver some of the world’s favourite drinks. C&C Group’s portfolio of owned/exclusive brands include: Bulmers, the leading Irish cider brand; Tennent’s, the leading Scottish beer brand; Magners the premium international cider brand; as well as a range of fast-growing, premium and craft ciders and beers, such as Heverlee, Menabrea, Five Lamps and Orchard Pig.
We seek to champion and embed sustainability in everything that we do at C&C. While delivering joy to customers, we always shine a light on people and the planet. We have a clear ESG vision delivering to a better world. We respect, support, and develop all our people to be their best, with a focus on results by creating a culture of winning together.
We also recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. Diversity of experience and skills combined with passion is a key to delivering on our mission. Therefore, we encourage people from all backgrounds to apply. Please let us know if you require accommodations during the interview process.