About Us:
Superior Healthcare is a leading provider of complex care services across the South East. We support clients with a wide range of complex needs, working with local authorities, private individuals, NHS commissioners, case managers and solicitors. Our mission is to deliver exceptional care and we’d like you to tell more people about how we do it!
The Role:
We’re looking for a strategic, creative and hands-on Head of Marketing to lead our brand, communications, and growth-focused activity. This is a role with purpose: not just to make things look good, but to make sure they work, driving real results across referrals, recruitment, training and internal engagement.
You’ll sit at the heart of the business, working across departments, leading marketing campaigns, shaping our story, and ultimately feeding into the growth. You’ll need to bring clear thinking, strong execution, and the ability to test, adapt and improve with each cycle.
Key Responsibilities:
1. Brand & Communications
* Own and develop Superior Healthcare’s brand across all internal and external touchpoints.
* Ensure everything we produce is on-brand, purposeful and cohesive.
* Lead all business communications – from marketing campaigns to internal updates and external PR.
* Tell compelling stories that build trust and clarity in a complex industry.
2. Growth & Business Development
* Work hand-in-hand with the Business Development team to generate complex care referrals.
* Build and deliver multichannel campaigns that engage commissioners, clients, and carers.
* Connect strategy to action – develop a clear marketing plan, see it through, measure success.
3. Recruitment Marketing
* Support and align with the recruitment team to attract and retain carers and nurses.
* Lead initiatives that ensure we meet recruitment targets across locations and roles.
* Champion the candidate experience through consistent, authentic messaging.
4. Training Promotion
* Create campaigns to promote our complex care training services to care homes. case managers, healthcare organisations and individuals
* Build awareness and drive uptake through targeted outreach, partnerships and digital channels.
5. Events & Campaigns
* Plan and run events that support business growth, brand awareness and client engagement.
* Represent Superior Healthcare at industry conferences and community events.
* Identify event opportunities and integrate them into the wider marketing strategy.
6. Employee Engagement & Internal Communications
* Support the Wellbeing Team in delivering internal campaigns that inform, inspire, and retain staff.
* Develop and manage employee communications across digital and offline channels.
* Celebrate staff success stories, share business updates, and promote a sense of belonging and purpose.
* Play a key role in shaping how we communicate with and engage our carers, nurses, and office teams.
7. Strategic Leadership
* Build and lead a high-performing marketing team (including collaboration with freelancers).
* Work with senior leaders to align marketing with business goals.
* Own the end-to-end marketing process, from insight and planning to execution and reporting.
About You:
* A proven marketing leader with experience in healthcare, social care, or service-led industries.
* Equally comfortable shaping strategy and rolling up your sleeves.
* A natural communicator and brand storyteller.
* Commercially minded, you care about what works and why.
* Experienced in multichannel marketing, including digital, print, events, and partnerships.
* Skilled at bringing people together, both inside and outside the business.
Why Join Us?
* Play a key leadership role in a business that changes lives every day.
* Own and grow a brand that already stands for quality and compassion.
* Help build a culture where people feel informed, included and proud of what they do.
* Work in a collaborative, people-first environment that values your voice and ideas.
Sound like you?
Apply now and help us connect with the people who need us most, through marketing that delivers real impact.
To apply, please email michaeldobson@superiorhealthcare.co.uk with a covering letter and CV.
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