I am pleased to be supporting a local client with the search for a Digital Marketing Executive to join their team. This role involves a broad range of physical and digital marketing activities, supporting the company’s commitment to excellence in design, manufacture, and customer service. Please read on for further details:
Day-to-day of the role:
* Develop and maintain relationships with key stakeholders, both internal and external.
* Collaborate with media vendors and publishers for promotional activities.
* Enhance the awareness of the Group brands and develop customer relationships.
* Identify suitable publications for promotion, manage bookings, and ensure content aligns with company brand.
* Write and proofread editorial copy for online and print campaigns.
* Create and publish case studies.
* Organise promotional shoots with external photographers and videographers.
* Produce in-house rich media content, including images, videos, and blog posts.
* Manage social media channels to boost audience engagement.
* Monitor marketing campaign performance using Google Analytics and other metrics, and report on results.
* Maintain and distribute printed marketing materials.
* Identify and book exhibitions/trade shows, ensuring brand consistency.
* Update and maintain customer databases and CRM systems.
* Participate in brainstorming and strategy planning sessions.
* Manage budget tracking and KPI reporting.
Required Skills & Qualifications:
* Proven experience in marketing, with a strong understanding of both physical and digital marketing strategies.
* Excellent communication and relationship-building skills.
* Proficiency in writing and proofreading editorial content.
* Experience with social media management and content creation.
* Ability to analyse campaign performance and produce reports.
* Knowledge of CRM systems and database management.
* Creative thinking with an eye for design and detail.
* Strong organisational skills and the ability to manage multiple projects simultaneously.
Benefits:
* 8% company pension contribution.
* Annual pay review.
* Generous holiday entitlement.
Please apply online now if the above role is of interest.
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