Help us shape the future of mental health support. At Mental Health UK, we re here to make sure no one faces a mental health problem alone. With demand for our services rising, fundraising has never been more vital. That s where you come in.
We re looking for a creative, supporter focused Individual Giving Officer (Retention & Development) to help us deliver stand out supporter experiences and grow long term, meaningful relationships with our donors.
Job duties
You’ll play a key role in delivering our Individual Giving strategy, working closely with the Senior Individual Giving Manager and colleagues across both Mental Health UK and Rethink Mental Illness. In this role, you will:
* Craft and deliver engaging multi channel campaigns that inspire donors and champion our cause.
* Develop stewardship journeys that surprise, delight, and retain supporters from regular givers to payroll givers and cash donors.
* Manage relationships with agencies, printers and fulfilment partners to bring campaigns to life.
* Track, analyse and optimise campaign performance, using insight to continually improve our approach.
* Provide exceptional supporter care, responding to enquiries with empathy, efficiency and professionalism.
* Collaborate with colleagues across fundraising, communications, impact, finance, CRM and more spotting opportunities to deepen supporter engagement.
* Ensure data is processed responsibly, ethically and in line with GDPR and the Fundraising Regulator s Code of Practice.
Every campaign you create, every story you tell and every donor you nurture will help us raise the income needed to support people with their mental health across the UK.
What we expect from you
We re looking for someone who is passionate, organised and ready to take ownership of exciting, impact-driven work. You'll thrive if you have:
* Experience in individual giving or direct marketing (charity sector desirable but not essential).
* Strong organisational and project management skills, with the ability to manage multiple campaigns.
* A confident, collaborative working style and excellent communication skills.
* An understanding of data segmentation and a test and learn approach.
* Experience working with suppliers and agencies.
* A commitment to inclusive, equitable fundraising and supporter engagement.
* Knowledge of fundraising regulations and GDPR.
Nice to have
* A fundraising or marketing qualification.
* A desire to grow and develop professionally.
We want you to bring your creativity, curiosity and drive and help us deliver fundraising that truly makes a difference.
Compensation & Location
Whittington - £26,457-£30,410 plus £3,000 London Weighting. Full Time.
Application details
Posted by: Rethink Mental Illness. Posted: Tuesday, 31 March 2026.
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