Zachary Daniels is proud to be retained by a purpose-led, FCA-regulated retailer in the search for a senior national sales leader.
The Opportunity We're seeking an experienced and values-driven Head of Retail Operations to lead the national field sales and capability strategy for a regulated UK retailer. Reporting directly into the Executive Team, this role is critical to the business's mission: delivering meaningful, compliant, and customer-first services at scale.
You will lead a field-based team of Sales Managers and Learning & Development Managers, overseeing performance, training, and culture across a large multi-site estate. You will also work closely with Regional and Divisional Managers to ensure alignment between operational performance and sales capability in every location.
This is a high-impact, highly visible role suited to a commercial operator who thrives in regulated, customer-focused environments someone who knows what it takes to lead in a complex, multi-region operation.
Key Responsibilities
Lead the national retail sales operation, including structure, performance, and culture transformation
Directly manage a UK-wide team of Sales Managers and Learning & Development Managers
Build and deliver scalable onboarding, coaching, and performance development programmes
Ensure all sales activity is fully FCA compliant, ethical, and customer-focused
Work in partnership with Regional and Divisional Managers to drive consistent operational and sales excellence across the retail estate
Analyse sales performance and drive uplift through actionable insight and best-practice scaling
Collaborate across functions-Operations, Compliance, and Commercial-to deliver aligned execution
Regularly engage with frontline teams through national site visits and coaching interventions
Be a cultural leader, bringing energy and purpose to the field while driving performance
What We're Looking For We're looking for a dynamic, hands-on commercial leader with experience overseeing large field operations-someone who understands how to lead sales teams in highly regulated sectors and create sustainable growth through people and process.
Essential Experience
Proven leadership in a large, multi-site environment, operating at national, divisional, or regional level
Strong background in regulated industries such as financial services, insurance, telecoms, automotive, or regulated retail
Experience leading and developing field-based sales and L&D teams
Track record of sales transformation, capability building, and improving conversion at scale
Working knowledge of FCA regulation, and how to apply it operationally in a retail context
Demonstrated ability to blend commercial ambition with ethical and customer-first delivery
Proficiency in CRM systems, digital training platforms, and data-led performance management
Why Join?
Executive-level influence in a purpose-led, transformation-focused business
High-impact opportunity to shape culture, capability, and customer outcomes
Competitive package with bonus, car allowance, and full benefits
UK-wide remit with meaningful leadership responsibility
Apply Now
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