Overview
Purdey is seeking a passionate and experienced Brand & Content Manager to join our dynamic team. In this role, you will be a key guardian of the Purdey brand, responsible for crafting and executing content strategies that elevate our brand, engage our discerning audience, and drive business growth.
Responsibilities
* Brand Guardian: Define, maintain, and evolve brand guidelines, ensuring consistent brand representation across all channels.
* Brand Guardian: Monitor brand usage across all platforms and address any inconsistencies to uphold the brand's integrity.
* Content Strategist: Develop compelling brand stories and narratives, identify key content pillars, and build and manage the content calendar.
* Content Strategist: Work alongside PR, Media, and E-commerce teams to plan content distribution across various channels, ensuring a cohesive and impactful brand presence.
* Content Creator & Producer: Oversee the production of high-quality photo and video shoots, manage ad-hoc content needs, and lead the planning of the annual Purdey Post print edition.
* Content Creator & Producer: This includes managing casting, logistics, and post-production, ensuring projects are delivered on time and within budget.
* Collaborator & Communicator: Liaise with internal teams to ensure aligned messaging, collaborate with other departments to streamline content creation, and manage freelancers.
* Collaborator & Communicator: Support teams in identifying strategic partnerships with other luxury brands, influencers, or organizations to expand Purdey's reach and influence.
* Performance Analyst: Measure content performance, monitor industry trends, and use data to inform content strategy and brand messaging.
* Performance Analyst: Use market research and data analysis to identify opportunities for improvement and innovation in Purdey's content strategy.
* Project Manager: Manage budgets, invoices, and communications for key projects, including the re-launch of the Purdey Shooting Grounds.
* Project Manager: This involves coordinating usage rights and legal approvals in collaboration with the legal department to ensure compliance and protect the brand's interests.
Experience and Qualifications
* Strong understanding of luxury brand and content
* Excellent writing, editing, and communication skills
* Proven ability to develop and execute successful content strategies
* Experience managing creative projects and working with creative teams
* Strong analytical and problem-solving skills
* Ability to work independently and as part of a team
* Knowledge of digital marketing channels and best practices
* Budget management skills
Our Group Values
* We value freedom, collegiality, loyalty, and solidarity
* We foster empathy, curiosity, courage, humility, and integrity
* We care for the world we live in
Our Recruitment Journey
We aim to provide a valuable recruitment process, allowing you to gain exposure to some key decision makers and influencing individuals:
* Initial screening call with Richemont Talent Team
* Interview with the Hiring Manager
* Interview with HR Director
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