Requirements
* Significant B2B digital marketing experience, ideally within technology or IT services
* Strong hands‑on expertise across SEO, SEM, paid & organic social, website optimisation, and email
* Proven ability to drive measurable demand and conversion
* Strong understanding of AIO and AI‑influenced search/discovery
* Practical experience using AI tools to improve marketing performance
* Strong analytical capability and confidence using data to drive decisions
* (Desirable) Experience working in HubSpot‑centric environments
* (Desirable) Experience supporting ABM or partner‑led GTM
* (Desirable) Agency management experience
* (Desirable) Experience in matrixed or multi‑business‑unit organisations
What the job involves
* The Senior Digital Marketing Manager is responsible for owning and optimising Advania UKI’s digital marketing performance across all core digital channels
* Reporting to the Head of Campaign Delivery & Digital, this role is a senior, hands‑on position focused on driving measurable demand, engagement, and conversion through digital execution excellence
* The role spans SEO, SEM, owned, earned and paid social, website development, and email, and requires a strong, practical understanding of AIO (AI Optimisation) and the application of AI as a tool to improve digital performance, insight, and efficiency
* This role works closely with Growth Marketing, Marketing Business Partners, Marketing Operations, designers, and agencies to execute high‑quality, data‑led digital activity aligned to GTM priorities
* SEO & AIO – organic performance, technical SEO, content optimisation, and optimisation for AI‑driven discovery
* SEM / Paid Search – planning, execution, optimisation, and ROI
* Paid Social – targeting, creative testing, optimisation, and performance measurement
* Owned & Earned Social – channel optimisation, engagement, and amplification
* Website Development & Optimisation – UX, CRO, content structure, performance, and governance
* Email Marketing – campaign execution, nurture optimisation, and lifecycle impact
* Own SEO strategy across technical, on‑page, and content optimisation
* Apply AI and automation tools to improve digital execution and insight
* Work closely with the Head of Campaign Delivery & Digital to plan, prioritise, and optimise execution
* Own digital performance reporting across all channels
* Track KPIs including traffic quality, engagement, conversion, CPL, pipeline influence, and ROI
* What Success Looks Like:
* Strong digital contribution to pipeline and growth
* Improved performance across search, paid media, and AI‑driven discovery
* Well‑optimised website and email channels supporting GTM execution
* Clear, sustained improvements in efficiency and conversion
* Digital recognised as a core execution engine within Advania UKI Marketing
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