About the Role
We are looking for a highly skilled SEO and PPC Expert to join our team in person and take ownership of our search marketing strategy. Our brand already ranks in the top 3 positions on Google for our core keywords, and now we're seeking an expert who can maintain and strengthen this position while driving growth through paid search campaigns. This is an exciting opportunity for someone who thrives on strategy, performance optimization, and innovation in digital marketing.
Key Responsibilities
* SEO Management
* Maintain and strengthen our existing top Google rankings.
* Conduct ongoing keyword research and competitor analysis to identify new opportunities.
* Optimize website content, landing pages, and technical SEO to improve visibility and conversions.
* Track and report SEO performance, providing actionable insights.
* PPC Campaigns
* Plan, launch, and manage paid search campaigns (Google Ads, Bing Ads, and other platforms).
* Monitor budgets, adjust bids, and optimize campaigns to maximize ROI.
* Create and test ad copy, extensions, and landing pages for improved Quality Score and conversion rates.
* Analyze performance data and produce reports on KPIs.
* Strategy & Growth
* Work closely with the marketing team to align SEO and PPC efforts with broader business goals.
* Identify new trends and tools in digital marketing to keep campaigns competitive.
* Implement A/B tests and conversion rate optimization (CRO) strategies.
Requirements
* Proven track record in SEO and PPC management with measurable results.
* Strong knowledge of search engine algorithms, ranking factors, and paid media best practices.
* Proficiency in Google Analytics, Google Ads, Search Console, SEMrush/Ahrefs, or similar tools.
* Experience with A/B testing, CRO, and tracking pixels/tags.
* Excellent analytical, communication, and reporting skills.
* Ability to work on-site and collaborate closely with our team.
Nice-to-Have
* Experience with social ads (Meta, LinkedIn, TikTok) for complementing PPC.
* Understanding of local SEO for strengthening regional presence.
* Familiarity with content marketing and email marketing integration.
What We Offer
* Competitive salary and performance-based incentives.
* The opportunity to take full ownership of a high-ranking brand's search strategy.
* A collaborative, growth-driven work environment.
* Professional development opportunities.
Job Types: Full-time, Part-time, Permanent, Temporary
Pay: From £100.00 per day
Expected hours: No more than 40 per week
Benefits:
* Free parking
* On-site parking
* Store discount
Work Location: In person