Responsibilities
* Support the Lead to translate the Marketing, Fundraising and Engagement operating plan and budget into an audience marketing plan and budget. Define and develop the audiences and product offerings that need activating as part of this marketing plan and manage the development and delivery of cross‑channel integrated briefs
* Own the team's approach to cross‑sell and cultivation, making strong, data‑led recommendations that balance audience and business need and shape the mass journeys supporters receive
* Manage the planning, set‑up, delivery and analysis of integrated multi‑channel campaigns that meet and exceed specific audience KPIs
* Manage the content and creative production, testing and optimisation process, ensuring campaign assets are fully aligned with Brand messaging and other communications themes
* Collaborate with teams across Marketing & Digital to identify and implement strategic marketing opportunities and ensure holistic supporter journeys for CRUK audiences
* Work with digital and data experts from across marketing and the wider organisation to improve communications and better engage our audiences
* Manage the continuous testing and analysis of campaigns, spotting opportunities to optimise ongoing activity and making recommendations to improve the effectiveness of future campaigns
Qualifications
* Significant experience translating marketing strategy into tactical delivery plans by channel, audience and budget
* Proven experience planning and delivering multi‑channel campaigns that meet campaign KPIs, with a particular focus on digital channels and the associated tools and metrics
* Strong understanding of end‑to‑end supporter journeys and the role of different channels in fully integrated campaigns
* Relevant experience of marketing to existing supporters or managing loyalty schemes
* Relevant experience of managing and motivating agencies to drive maximum value from relationships
* Matrix management experience with proven leadership skills and the ability to manage competing priorities for yourself and others
* Data‑driven with a strong understanding of UX principles and relevant experience of interpreting results and recommending opportunities for optimisation
Our values
Our organisation values are designed to guide all that we do. Bold: Act with ambition, courage and determination Credible: Act with rigour and professionalism Human: Act to have a positive impact on people Together: Act inclusively and collaboratively. We're looking for people who can believe in and embody these organisation values and can use them to drive forward progress against our mission to beat cancer.
About the role
At Cancer Research UK, we exist to beat cancer. We are professionals with purpose, beating cancer every day. This role is an exciting opportunity to shape the marketing strategy and delivery of cross‑channel, mass marketing activity to drive loyalty and cultivate ongoing support from people who have chosen to support Cancer Research UK. The Loyalty & Cultivation team looks after the campaigns and journeys which these supporters receive, across multiple channels, to motivate, engage and inspire them to continue their journey with us. We are looking for an experienced and creative marketer to join the team, bringing together stakeholders from across the organisation to shape and deliver key strategies and campaigns to inspire and retain supporters across the range of products CRUK has to offer.
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