Job Summary
The Local Store Marketing (LSM) Manager – Non-Traditional Stores / New Store Openings (NSOs) plans and develops local marketing strategies and tactics to support Papa John's marketing goals and objectives via agreement with the non-trad owners. They also manage the NSO program ensuring each new store is opened effectively with high impact in the local community.
In addition, this person will perform key supporting tasks by managing local Facebook, local SMS, toolkit and LSM training sessions.
Duties and Responsibilities (other duties as assigned)
* Input into the LSM strategy which is led by Senior LSM Manager.
* Review existing store marketing plans (held by business owners / partners) and identify opportunities to improve both short term and long-term performance. Aligned with LSM strategy.
* Analyze success of LSM activities and amend/introduce new/improved programmes based on conclusions.
* Responsible for enabling business owners / partners to execute national marketing programmes effectively on a local level where appropriate.
* Manage the analysis of under-performing stores to define symptoms (sales, transaction count, ticket average) and sell-in best solution.
* Work with relevant support teams to put together recovery packages where required.
* Coordinate all marketing execution with FO of new store opening marketing plan, ensuring sales objectives are met and proper spending of opening marketing budget.
* Accountable for new store opening budget.
* Deliver regular training workshops to educate and inform ways of working within the Papa John’s Franchisee framework, along with sales driving content.
* Meet with Operations department on a regular to review store plans and discuss needs.
* Ensure Papa John’s brand values and attributes are incorporated into all assets.
* Manage set up and access to local Facebook for all stores.
* Lead asset management for digital platforms by way of coordinating photoshoots and managing the online portal.
* Ensure the LSM online toolkit is regularly updated.
* Work with other LSM mangers to share best practice and shape the direction of all tactical activities.
* Contribute to content for all LSM materials – handbook, online toolkit and digital assets portal.
* Work with relevant support teams and Ops to deliver flawless execution across all projects.
* Other duties may be assigned.
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