A B2B payments provider based in London is seeking a Product Marketing Manager to assist the business generate innovative insights and shape the product strategy to help the business achieve it’s 5-year growth ambitions.
Responsibilities
* Lead the delivery of product marketing strategy to drive growth for businesses in close partnership with strategy, product, and marketing teams.
* Develop a deep understanding of our customers, needs, competitors and develop unique value proposition
* Define, test and refine global product positioning, messaging and value proposition in collaboration with product, sales and marketing teams
* Plan an effective product launch strategy / plan across sales, marketing, pricing and operations to bring our value proposition to life for new features and products
* Deliver a compelling, end-to-end customer experience across our touch points alongside sales, marketing and operations - website, emails, content, decks and more
* Leverage qualitative and quantitative insights
* Monitor key business indicators around product adoption, usage, and satisfaction to identify blockers and solutions to optimize our growth funnel in the market.
* Partner with country marketing teams to deliver relevant content programmes for priority events, integrated marketing campaigns, and ongoing demand generation.
Requirements
* Experience in product marketing, marketing or product strategy function at a fast growing tech company
* Financial Services and/or Financial Technology experience preferred or B2B tech
* Product marketing experience in SAS / software would be considered
* Bachelor’s degree or equivalent
* Experience working with regional commercial and marketing teams to launch go-to-market campaigns that grow product adoption and usage
* Strong written and spoken communication skills essential
* Hands-on self starter
Track record of collaborating and driving impact across cross-functional teams – You can effectively partner with sales, operations, design, marketing, product and data analytics
£90-100,000
3-days in the office