ESSENTIAL DUTIES & RESPONSIBILITIES
• In conjunction with store managers and the CEO, sets and owns targets for P&L performance and key metrics for the group retail and ecommerce businesses.
• Defines and executes a differentiated premium customer experience, both in store and online in terms of service levels, instore design and fit out and product merchandising.
• Sets overarching goals for effective retail branding, marketing and sales plans including tasting events, promotions, social media and direct to consumer communications. Manages outside marketing agency to define detailed plan and its effective execution.
• Designs activation programs that drive loyalty and repeat buying including subscription memberships.
• Works with COSO to define retail product catalogue, positioning and pricing strategies for all beverage categories.
• Monitors the competitive landscape, product and consumer trends and adjusts planning as needed.
• Develops and manages a high-performing team that can achieve a premium customer experience and division sales and profitability objectives. Develops training programs that ensure product knowledge and sales skills objectives are met. Align employee compensation models with overall performance targets.
• As Buyer has lead responsibility for managing the overall wine portfolio for BLL
including:
o What products to carry and not carry in the context of what wholesale and DWS retail customers require and ensuring there are no strategic gaps vs competitor offerings.
o Work directly with the wine suppliers to negotiate best pricing and with BLL Procurement on container building and ordering.
o Responsible for setting wine wholesale and DWS retail pricing and margin control.
o Responsible for overall wine inventory stock levels with the goal of minimizing carrying costs, OOS's and expired product.
o Produce sell sheets for the sales team and provide product training to both the sales team and wholesale customers.
o Meet with visiting suppliers to discuss brand performance.
• Has oversight of the procurement/ logistics function for all product categories ensuring that best practices around processes and systems are in place to meet targets relating to inventory levels and associated carrying costs, out of stocks and expired/spoiled product.
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Location
Pembroke
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Department
Administration
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Employment Type
Full-Time
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Minimum Experience
Manager/Supervisor
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