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Digital marketing executive – publishing

London
Hays
Digital marketing executive
Posted: 30 March
Offer description

Your newpany

Our client is a well‑established and leading sports publisher with a loyal consumer audience and an expanding digital footprint. They produce high-quality content across web, print and events, and are now investing in new revenue streams, subscription models, and technology-led experiences. They are recognised for delivering trusted, insight‑led sports journalism and engaging storytelling that resonates with fans across multiple generations.
With continued investment in digital innovation, they are evolving their platforms to enhance audience experience and deepenmunity engagement. This is an exciting opportunity to join a brand undergoing meaningful growth, where marketing plays a central role in shaping its future direction.
Please note: this role does not offer sponsorship.


Your new role

As a Marketing Executive, you will play a key role in driving B2C audience engagement, digital acquisition and subscription growth across multiple channels. This is a hands-on, varied role that suits someone confident managing multiple workstreams,fortable with data, and excited to work across emerging digital tools and platforms.You’ll be joining at an exciting point of growth as the brand diversifies into new revenue areas including subscription products and trade shows. This role offers real autonomy, visibility across the business, and the chance to influence marketing strategy..Key responsibilities include:
1. Deliver digital marketing campaigns across email, social, paid and web to support audience growth and subscriptions.
2. Analyse campaign performance, user behaviour and engagement metrics to inform optimisation and reporting.
3. Support subscription marketing and retention activity, helping develop new customer journeys and lifecycle programmes.
4. Contribute to marketing around trade shows, consumer events and brand activations.
5. Manage content updates, newsletters and CMS activity in collaboration with editorial teams.
6. Work across new digital tools and emerging technologies to enhance customer experience.
7. Work independently to manage deadlines, juggle multiple tasks and adapt quickly to changing priorities.

What you'll need to succeed :

8. Experience within publishing is essential.
9. Strong digital marketing skills (email, social, analytics, CMS).
10. A data-driven mindset with the ability to interpret and act on insights.
11. Confidence working autonomously and managing several projects at once.
12. Curiosity for new technologies and an eagerness to test, learn and optimise.
13. A proactive, “joiner” attitude — someone who enjoys contributing broadly within a lean team.
14. This role would suit a marketer with approximately 3–6 years’ experience, looking to step into a position with more ownership and variety.


What you'll get in return

15. Opportunity to work across diverse campaigns in a fast‑moving, creative environment
16. Exposure to senior stakeholders
17. Hybrid working
18. Supportive, collaborative team culture
19. Excellent scope for professional development and progression
20. Salary £35,000–£40,000 depending on experience.
21. Opportunity to learn, develop and shape marketing activity for a respected sports publisher.

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