Events Specialist
Location: London, UK
Reporting to: Manager Events EMEA
Overview
Genetec is a global Canadian company with a broad solutions portfolio that encompasses security, intelligence, and operations. We serve customers in transportation, education, and government. We embrace open communication, creativity, and continuous learning to allow everyone to flourish in their own career paths. Our network of over 2400 people globally is composed of diverse individuals who are passionate about their work and open to trying new ideas. We prioritize the success and well-being of our employees, evidenced by an Internal Engagement Survey score of 4.4/5.
Discover Genetecs work environment and culture in this video.
The role
The Events Specialist, EMEA is responsible for planning, managing, and executing the regional events program across EMEA. This includes roadshows, tradeshows, and niche regional events that support pipeline generation and brand visibility. Reporting to the Events Manager, EMEA, this role collaborates with regional marketing, sales teams, and corporate stakeholders to deliver high-impact events aligned with regional marketing strategy. The primary objective is to drive qualified leads and ensure a strong, consistent brand presence across all events.
What your day will look like
Event Planning & Execution
* Manage all elements of the events program including logistics, staffing, operations, vendors, production, and branding
* Plan and execute regional roadshows, tradeshows, and niche events across EMEA
* Ensure a consistent and high-quality on-brand presence at all events
* Provide on-site event support and oversee execution
Strategy & Program Management
* Align the events program with regional marketing strategy and business objectives
* Ensure adherence to corporate brand guidelines across all event activities
* Develop and implement event guidelines to support regional marketers
* Host pre-event planning and post-event review sessions to optimize performance
Lead Management & ROI
* Develop and execute lead management strategies for each event
* Ensure proper tracking, follow-up processes, and reporting to measure ROI
* Drive pipeline generation through effective event execution
Budget & Vendor Management
* Plan, manage, and track event budgets
* Negotiate costs with suppliers, vendors, and agencies
* Manage relationships with external partners to ensure successful delivery
Cross-Functional Collaboration
* Collaborate with regional marketing, sales teams, product teams, and corporate events
* Work closely with technology partners and key stakeholders
* Ensure seamless coordination across all teams involved in event execution
About you
We invite you to apply even if you do not meet every requirement. We provide training and support to help you reach your full potential within this role.
* 3+ years of experience in marketing and/or event management
* Proven experience managing and tracking significant budgets
* Strong communication skills with the ability to engage stakeholders at all levels
* Ability to work independently and collaboratively in a matrixed organization
* Experience managing vendor and agency relationships
* Highly organized with strong attention to detail
* Calm, confident, and able to perform in fast-paced environments
* Passion for events, branding, and lead generation
* Ability to manage multiple events simultaneously
* Willingness and enthusiasm for frequent travel and on-site event support
* English: Professional business proficiency (required)
Technical proficiency
* Proficiency in Microsoft Office Suite
* Experience with CRM systems, data management, and marketing automation tools
Nice to have
* Additional European languages are a strong plus
Genetec is an equal opportunity employer, we strive for diversity and inclusion through our recruitment approach as well as the training and professional development we provide. We partner with external associations and implement internal initiatives to provide a welcoming work environment for employees from all backgrounds.
4.5/5 agreed in our Internal Engagement “People of all age, gender identity, race, sexual orientation, physical or mental ability, ethnicity, and perspective are valued here.”
To learn more about us, visit our website.
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