Overview
We’re looking for a Head of Demand Generation to own and scale a high-performing B2B demand engine, with clear accountability for pipeline creation and revenue impact.
This role suits a senior demand marketer who can demonstrate measurable results.
The business is a high-growth B2B SaaS business delivering market-leading intelligence to help organisations identify and engage with ambitious companies.
Package
* Salary: circa £80,000
* Bonus: 20%, paid pro rata across three payments per year
* Benefits: comprehensive benefits package
* Working pattern: Hybrid – 2 days office
The Role
You’ll lead full-funnel demand generation, working closely with Sales, SDRs and RevOps to deliver predictable, high-quality pipeline across inbound and outbound channels.
Key Requirements
* Proven experience leading B2B SaaS demand generation at scale
* Clear track record of quantified achievements, such as:
o Pipeline and revenue contribution
o MQL → SQL conversion improvements
o Cost-per-lead / CAC reductions
o ABM programme performance
* Strong hands-on expertise across PPC, paid social, SEO, retargeting and content syndication
* Experience building and optimising ABM programmes (1:1, 1:few, 1:many)
* Confident working with marketing automation, attribution and funnel reporting
* Ability to demonstrate how to build the end to end marketing funnel aligning quantified outcomes with the sales organisation
* Experience enabling SDRs and sales teams with campaigns, content and messaging
Nice to Have
* Experience with AI- or LLM-driven targeting, personalisation or discoverability
* Background in data-led or intelligence-driven SaaS
* HubSpot experience
Why Apply
This is a senior, high-impact role offering real ownership, visibility at leadership level and the opportunity to shape a scalable demand function with clear commercial outcomes
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