Overview
As a Marketing Apprentice you will be part of our very busy and lively Marketing Department where the successful candidate will be able to contribute to the team and make a real change, as well as provide you with excellent marketing experience. The role reports directly to the Volvo Trucks CRM and Customer Satisfaction Manager. You will be working on various projects and learning about the different areas of the department, which will assist you whilst studying too. As an apprentice, on-the-job training and mentorship will be provided to support your professional development and enhance your Marketing skills alongside achieving a level 3 qualification.
Responsibilities
* Support with the ongoing Salesforce engagement of the sales teams (new truck, used truck and service market).
* Support dealers with their use of our Customer Experience Management platform - One Voice.
* Reporting & Analysis of sales and marketing data.
* Assistance with digitalisation of marketing, sales, and service offers, including analysis of customer data, benchmarking, and identification of industry trends.
* Handling and qualifying all sales leads that are generated via marketing campaigns.
* Review/assessment of current marketing campaigns/processes with opportunity to improve and/or change.
* Carry out a comprehensive review and assessment of all current and potential lead generation channels on all media currently used, including benchmarking against our competitors.
* Carry out a comprehensive review & assessment of the digital marketing channels currently used, including benchmarking against our competitors, propose and deliver on new initiatives and ideas.
* Are you a school leaver or looking for a career switch? This could be the role for you.
Qualifications
* You have a good level of written and spoken English with strong attention to detail.
* You need to have effective project management skills.
* You must have a minimum of English and Maths GCSE to be considered for this position.
* Willing to travel, stay away overnight and work some weekends in support of marketing event delivery, current valid driving licence.
* Understanding and appreciation of key marketing principles.
* Good interpersonal skills with experience of teamwork.
* Familiarity with the breadth of digital media in B2B - Internet, social media, E-marketing, site optimisation techniques, content creation etc.
* Ability to present ideas logically and practically.
* Good communication skills.
* Willing to learn, develop and contribute quickly.
* If you have a degree in Marketing, we cannot consider your application due to course requirements.
Company overview
Volvo Trucks is a world-leading truck manufacturer, committed to driving progress and shaping the future landscape of sustainable transport. At Volvo Trucks, we lead the way in transport innovation and safety. From delivering cutting-edge technology to ensuring our vehicles set the benchmark for sustainability and performance, we are shaping the future of the industry. Our dedication to excellence has been recognised globally: the Volvo FM and Volvo FH Aero scored the maximum five stars in Euro NCAP's first truck safety assessment and were honoured with the City Safe award.
Benefits
* Professional growth and development: Unlock your potential through various training and development opportunities. On top of the apprenticeship qualification opportunity on offer.
* Pension scheme: Matched up to 5% of your salary, including death in service cover.
* Medical Insurance: Medical insurance provided by Bupa.
* Employee Assistance Programme: Take advantage of our wellness, mindfulness, and counselling services.
* Discounts on various purchases: Enjoy savings on shopping vouchers, cinema tickets, holidays, and travel.
* Fitness perks: Access MyGymDiscounts and MyActiveDiscounts. Make use of our on-site gym.
* Other benefits include Dental insurance, a Cycle-to-work scheme, and Eyecare vouchers.
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