Regional Sales Engineer - Automation Products - North-West Regional Sales Engineer required to join a well established distributor of automation products and instrumentation. As our Regional Sales Engineer, you will be responsible for managing and developing new and existing customer relationships across key industrial hubs including Runcorn, Warrington, Widnes, Chester, Wrexham, and Liverpool. Your primary goal will be to identify sales opportunities, provide expert technical advice, and deliver tailored automation solutions. The Package: Salary circa £45-50k Company bonus Company car, laptop & phone Ongoing training and career development The Role: Develop and maintain strong relationships with new and existing clients Identify customer needs and recommend suitable automation products and solutions Meet and exceed sales targets within the assigned territory Prepare and deliver product presentations and technical demonstrations Collaborate with internal technical and product teams to ensure customer satisfaction Maintain accurate records in CRM and provide regular sales reports Requirements: Proven external sales experience in a B2B technical or industrial environment In-depth knowledge of automation products, including PLCs, sensors, drives, and control systems, machine vision, instrumentation or similar. Strong communication, negotiation, and presentation skills Full UK driving licence WR Engineering are the 1 recruitment partner for engineering, manufacturing & technical sales jobs. We recruit for permanent and contract jobs UK wide. WR is acting as an Employment Agency in relation to this vacancy