At Dawsons Auctioneers, we connect people with extraordinary objects — from fine jewellery and watches to art, design and rare collectibles. With over a century of combined expertise, our specialists help clients unlock the value of items with history, meaning and provenance.
We are seeking an experienced Communications & PR Manager to lead Dawsons’ external communications strategy — shaping how we are seen, understood and trusted across traditional media, digital platforms and social channels.
This is a senior role for someone with significant PR experience within the luxury, art, jewellery or cultural sectors, who understands how reputation, storytelling and authority drive long-term brand value.
You will work closely with the Head of Marketing to strengthen Dawsons’ positioning as a trusted authority in the auction world, while overseeing the management and direction of our social media and YouTube channels.
Communications & PR Manager
Full-time | Maidenhead, Berkshire
Why This Role Matters
Our business is built on credibility and expertise. In high-value categories such as art, jewellery and collectibles, trust is everything.
Press coverage, specialist commentary, digital visibility and thoughtful content all play a crucial role in shaping perception and driving enquiries — particularly from private sellers.
This role exists to:
* Elevate Dawsons’ profile across national, regional and specialist media
* Position our specialists as authoritative voices in their fields
* Ensure brand consistency across all external communications
* Align social media and YouTube with our broader PR narrative
What You Will Do
PR Strategy & Media Relations (Digital & Traditional)
* Develop and execute a proactive PR strategy aligned with brand and commercial objectives
* Identify newsworthy stories across auctions, consignments, valuations and results
* Write and distribute press releases, media alerts and commentary pieces
* Build and maintain strong relationships with journalists across national, regional and specialist press
* Secure meaningful coverage in print, online, broadcast and trade media
* Act as the primary point of contact for media enquiries
* Prepare specialists and senior leadership for interviews and press opportunities
Brand Positioning & Narrative Development
* Work with the Head of Marketing to refine and protect Dawsons’ brand positioning
* Shape consistent messaging across media, digital and social channels
* Identify opportunities to strengthen Dawsons’ authority within the luxury and cultural sectors
* Ensure all communications reflect a confident, expert and considered tone
Social Media & YouTube Channel Oversight
* Oversee the strategic direction of Dawsons’ social media platforms
* Manage content calendars and ensure alignment with PR narratives and campaign activity
* Collaborate with Dawsons’ expert valuers, the freelance videographer, and the freelance presenter on YouTube planning and publishing
* Optimise video titles, descriptions and channel messaging for discoverability and brand impact
* Monitor performance and refine channel focus based on engagement and audience behaviour
(Note: Content production is supported by an external videographer; this role leads messaging, strategy and publishing oversight.)
Campaign & Auction Communications
* Lead communications planning around key auctions, standout consignments and valuation campaigns
* Ensure PR, social and video activity work cohesively around major moments in the auction calendar
* Identify opportunities to leverage auction results for media coverage and digital reach
We Are Looking For Someone Who:
* Has significant PR experience within luxury, art, jewellery, collectibles or a related sector
* Has a strong track record of securing national and specialist media coverage
* Understands the difference between brand‑building communications and promotional marketing
* Is confident managing media relationships and pitching stories
* Has experience overseeing digital and social channels at a strategic level
* Understands YouTube as an authority‑building platform
* Can balance commercial objectives with long‑term brand positioning
* Is confident working with senior stakeholders and subject‑matter experts
* Is organised, proactive and comfortable operating independently
Why you’ll enjoy working here
You’ll be part of a knowledgeable, passionate team where ideas are valued and creativity is encouraged. This role offers genuine ownership of Dawsons’ external voice — across social media, YouTube, and the press — while working with remarkable objects and respected expert valuers.
What’s in it for you?
A competitive basic salary (+ target‑driven commission), career progression, and the opportunity to create a niche for yourself within a fast‑growing organisation.
How to Apply
Interested candidates are invited to submit their CV and Portfolio outlining their relevant experience and qualifications to our Head of Marketing, Russ Gleason, onruss@dawsonsauctions.co.uk.
Dawsons Auctioneers is an equal opportunity employer. We encourage candidates from all backgrounds to apply.
#J-18808-Ljbffr