Job Description
at wagamama, we’re an eating house for the soul. with over 165 uk restaurants and growing, our purpose is to nourish the world from bowl to soul. inspired by fast-paced, japanese ramen bars since 1992. a celebration of asian food brought wagamama to life
we’re looking for an head of crm + loyalty to join us on our continuous journey of true nourishment
purpose
to lead and deliver our ambitious CRM and loyalty proposition, program and plan delivering at least 3% incremental LFL growth year in year through a best in class program creating a rich customer experience that creates industry leadingcustomer loyalty and retention driving life time value and sustainable top line and bottom line growth for business. You will be P&L accountable for the
Soul Club entity and expected to manage all levers within to drive the strongest commercial return
key accountabilities
Strategic development
own the strategic development of our CRM strategy & soul club, ensuring continued membership growth, engagement and improving marketing ROI through increasingly personalised offers, best in class CRM program
revenue & EBITDA generation
own the Soul club P&L and all elements of the program that drive comme...