The Air Ambulance Service provides two very important functions, Helicopter Emergency Medical Services and The Children’s Air Ambulance, which provides paediatric transfers across the UK. Our objective is to save lives, utilising specialist pilots, doctors, and paramedics and with our work centered on saving lives, improving clinical outcomes and being able to react quickly and efficiently to emergencies. Every day our charity is tasked with a unique set of missions which we respond to with our fantastic services, all of which are funded entirely by voluntary donations, trading and fundraising activities we undertake. This ethos remains at our core; we are here to work alongside and help the NHS without using their available funds. The impact we make with our services is to keep people alive, keep families together, to let children grow into adults and to enable the NHS to carry out more work than they would have been able to without our support. Job Title: Strategic Individual Giving Manager Location: Rugby - Hybrid (40% office based) Full Time: 37.5 hours Annual Salary: £45,000 Job Purpose Are you a strategic and creative Individual Giving expert ready to take your next step? We’re seeking a dynamic leader with solid and timely experience in Individual Giving to lead on strategy development. With responsibility for delivering a number of key projects and campaigns, you’ll also guide a talented team to create and deliver innovative approaches to grow and engage a broad supporter base. Our Individual Giving Programme currently consists of a weekly lottery, seasonal raffles, cash appeals and new supporter acquisition, with a strong focus on retention and supporter journeys. You will play a pivotal role in the Fundraising team, creating, designing and delivering a growth-focused strategy aimed at increasing income and strengthening supporter engagement. You'll also be instrumental in cultivating long-term loyalty and enhancing lifetime value, building a sustainable and resilient programme that underpins the future success of our charity. Key Responsibilities Develop and lead the Individual Giving Strategy and budget of circa £12 million, building a robust programme with clear strategic direction to grow net income. Undertake ongoing assessment of expenditure to optimise cost-effectiveness and support improved financial outcomes. Lead a small Individual Giving team to support you in the delivery of an Individual Giving programme that inspires action and the propensity to give. Deliver high performing supporter acquisition campaigns to grow the charity’s supporter base, alongside stewardship initiatives to improve retention. Champion innovation through data insight and sector trends to support both acquisition and retention goals. Leverage data and segmentation to enhance campaign performance and optimise the supporter experience. Manage budgets and financial reporting, including setting budgets, reforecasting, and tracking metrics and KPIs to monitor performance. Deliver key projects and campaigns in line with team and organisational prioritities. Take an active role feeding into CRM functionality enabling the organisation to join up our supporter data in order to have a single supporter view with meaningful insight into their needs, thereby improving engagement and driving sustainable income. Manage and nurture relationships with internal and external stakeholders. Work collaboratively across teams to align efforts and drive a cohesive vision. Compliance Responsibilities As a manager, alongside the specific gambling compliance requirements relevant to your area, you will also be responsible for upholding the following within your team: Health and Safety Safeguarding Data Protection Equality, Diversity, and Inclusion Quality Standards You are expected to actively promote best practice in these areas and to identify, raise, and appropriately escalate any potential breaches or opportunities for improvement. Person Specification Extensive experience in developing and implementing Individual Giving strategies. Experience of managing a multifaceted Individual Giving programme across acquisition and retention, utilising a variety of offline and digital channels. Demonstrated success of increasing Individual Giving income in line with agreed fundraising targets. In depth understanding of Individual Giving budgets, including calculating IG metrics. Skilled in evolving Individual Giving programmes through test and learn methodologies. A strong background in leveraging audience insights and applying data driven decision making to optimise planning and performance. In-depth understanding of fundraising technologies and CRM systems to support campaign delivery and reporting. Supporter-focused, with a genuine passion for building meaningful, long-term relationships. Proven leadership experience, with the ability to inspire, support, and develop high-performing teams. Highly organised with the ability to prioritise and manage conflicting priorities, with accurate attention to detail. A collaborative team player with a proactive, solution-based mindset. Confident and articulate communicator, experienced in delivering presentations that inform, influence, and inspire. A friendly and empathetic communicator, able to connect and engage with colleagues, volunteers and supporters. The role is subject to a Basic DBS check. Environment TAAS is an inclusive working environment where Equality, Diversity and Human Rights are guiding principles, individuals are respected and a value of having a diverse workforce is recognised. The recruitment, employment and development of people are based on qualifications, experience and competency to do the job, eliminating personal bias or prejudice. As an organisation, TAAS are committed to ensuring the safety and welfare of children and vulnerable adults involved in any of our activities. Our commitment applies to all acting on our behalf, i.e., employees, contractors, volunteers, supporters, patient, donors and visitors, meaning that all have a responsibility towards safeguarding children, young people and vulnerable adults with whom they have contact with. Any new staff starting with the organisation will need to be committed to Safeguarding, complete relevant Safeguarding training and report any concerns they may have. TAAS operate a safer recruitment process, as part of our Safeguarding policy, which includes identifying and rejecting anyone who may be a risk to vulnerable people.