Job Title: Social Media & Influencer Assistant/Executive
Location: Manchester (On-site, Full-Time)
Reports To: Global Head of Marketing & Brand
Salary: Competitive, based on experience
Department: Marketing
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About Public Desire:
Public Desire is a bold, trend-led global footwear brand for fearless, fashion-obsessed individuals. With a cult following and a powerful online presence, we’re all about leading trends, not following them. We’re now looking for a creative and socially-savvy Social Media & Influencer Assistant/Executive to join our in-house team and help grow our digital presence across all major platforms.
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Role Overview:
Based full-time at our Manchester HQ, this role reports directly to the Global Head of Marketing & Brand. You’ll support the development of engaging, platform-native content across TikTok, Instagram, Pinterest, YouTube, Facebook, and LinkedIn. You’ll also help drive influencer partnerships, assist in content shoots, and play a key role in the planning and delivery of creative campaigns and brand events.
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Key Responsibilities:
Social Media:
• Plan, create, and post daily content across all core platforms:
TikTok, Instagram, Pinterest, YouTube (inc. Shorts), Facebook, and LinkedIn
• Ideate and shoot social-first content in-studio and on-location—styling, filming, editing, and publishing to each channel.
• Stay ahead of emerging trends, viral moments, and platform updates, especially across TikTok and Reels.
• Engage with our community: respond to DMs, comments, mentions, and reshare UGC.
• Help analyse and report on social performance and provide ideas to evolve our strategy.
Influencer Marketing:
• Source and connect with influencers and creators who align with Public Desire’s style and values (UK & international).
• Manage daily gifting and seeding campaigns, including outreach and content follow-up.
• Support in managing paid campaigns and longer-term ambassador partnerships.
• Keep influencer records and performance data organised and up-to-date.
• Assist in planning and delivering exciting influencer activations, collaborations, and events.
Creative & Events:
• Work closely with the creative and marketing team to produce campaign, product, and behind-the-scenes content.
• Assist in studio and on-location shoots with styling support and social capture.
• Bring fresh ideas to brainstorms and contribute to the planning of events, pop-ups, and PR moments.
• Ensure all content and collaborations are aligned with brand tone, visuals, and messaging.
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About You:
• 1–2 years of experience in a social media or influencer-related role within fashion, e-commerce, or lifestyle.
• Strong understanding of how to create engaging content across all platforms—especially TikTok, Instagram Reels, and YouTube Shorts.
• Confident creating and editing content using tools like CapCut, Canva, Adobe Rush, or similar.
• Passionate about fashion, youth culture, trends, and digital storytelling.
• Highly organised, proactive, and able to thrive in a fast-paced, ever-evolving environment.
• A natural communicator with a strong eye for visual aesthetics and social tone.
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Perks:
• Staff discount & exclusive product drops
• Vibrant office environment with a creative, fashion-forward team
• Opportunities to attend industry events and influencer campaigns
• Real responsibility, creative input, and career growth potential
• Be part of a fast-growing global brand with big plans ahead
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