Senior Brand Manager, 12 month FTC - Sweaty Betty
Join to apply for the Senior Brand Manager, 12 month FTC - Sweaty Betty role at Sweaty Betty
Senior Brand Manager, 12 month FTC - Sweaty Betty
Join to apply for the Senior Brand Manager, 12 month FTC - Sweaty Betty role at Sweaty Betty
Current employees, please apply in Workday.
About The Job
We burst onto the scene as the OGs of female-first activewear back in 1998. And since then, we’ve been on a global mission to empower women through fitness and beyond. By uniting a global community of women – our sisterhood – together we encourage one another to embrace our bodies and everything we can do with them.
Our sisterhood treats every day like it’s made for moving, and we’re always pushing to do better too. Like using responsibly sourced materials, launching our first-ever FemTech collection – designed to keep you moving through menstruation, maternity and menopause – and supporting girls from all backgrounds to get into sport through our Sweaty Betty Foundation.
This is an exciting opportunity to join us as a Senior Brand Manager as we continue our mission to empower women through fitness and beyond. You in?
Our Values
WE REALLY CARE ∙ FIRST, BEST, BRAVEST ∙ OUR STRENGTH IS IN EACH OTHER ∙ STAND UP, SPEAK UP, SHOUT OUT
As Senior Brand Manager you will shape global the seasonal brand plans and lead on implementation and execution of the plans across the touchpoints with our consumer. Ensuring that the Sweaty Betty brand is maintaining relevance, driving awareness and affinity with our consumer with a marketing strategy that is aligned to our brand values.
Key responsibilities
⁃ Orchestrate Brand storytelling across channels, delivering integrated marketing campaigns in line with the brand plan
⁃ Partner with Brand Director to align brand calendar to key strategic initiatives to drive growth
⁃ Lead on the delivery of the seasonal calendar across the marketing mix and deployment of key marketing campaigns to channels
⁃ Lead a team of specialist Brand Managers across PR & Influencer, Retail, and Digital to drive growth through best in class marketing execution and delivery.
⁃ Lead the brand team’s approach to key cultural moments, including working with multiple agencies and partners to ensure the best impact, and delivery on KPI’s
⁃ Play key strategic role in aligning with global and regional teams and channels to ensure delivery of best in class global campaigns and activations.
⁃ Work with performance, analytics, and consumer insights in reporting to ensure all investments are appropriately measured, reported and evaluated for future marketing investments.
⁃ Establish strong links, cross-functional relationships, and efficient workflow with product, performance marketing, and channel leads - Be the conduit between channel leads, product and brand to ensure we are delivering optimal content for the channels drive omni channel alignment of brand campaigns
⁃ Manage best-in-class presentations to all levels of internal and external partners
⁃ Alongside the direct team hold accountability for the management of partner relationships, including; creative agency, PR and social agency and other partners.
⁃ Play a key role in quarterly business reviews, communicating brand proposition and identifying gaps and opportunities in the market.
⁃ The ability to think global and translate local ideas and plans to global ones
⁃ Support the Brand Director in the management of the budget
⁃ Actively seek out new opportunities to drive the brand growth
Required Skills/ Must Haves
⁃ Experience in Fashion, Sportswear or related category
⁃ Experience of managing a team
⁃ Be passionate about consumer and category trends
⁃ Fast paced
⁃ Self starter
⁃ Demonstrate the ability to take strategy in to action
⁃ Deep rooted understanding of the marketing mix with a broad knowledge of all disciplines
⁃ Comfortable in both operating at a high strategic level while also delivering in market execution
Our DEI Commitment
We are working to create a culture and team that represents our mission of empowerment. We want to celebrate our diversity, embody inclusion and create an equitable business. This means doing more and working harder to make the long-lasting changes necessary. We care about our people, our community and world.
We want to stand up for what we believe in and give our people a platform to use their voice. To actively listen and learn from what they have to say. This involves focusing on learning, development, and progression across the business. Being clear on the responsibilities we hold each other and to our community. It also means being committed to equal employment opportunities. Ensuring we consider ALL applicants for jobs and working harder to make our job advertising more inclusive.
Our DEI mission is "to embed diversity, equity and inclusion at the heart of our business. To create a culture of belonging that empowers everyone to be their best authentic self. We commit to celebrating different perspectives and to continuously learning, developing and challenging ourselves and our partners."
Our DEI Commitment
We are working to create a culture and team that represents our mission of empowerment. We want to celebrate our diversity, embody inclusion and create an equitable business. This means doing more and working harder to make the long-lasting changes necessary. We care about our people, our community and world.
We want to stand up for what we believe in and give our people a platform to use their voice. To actively listen and learn from what they have to say. This involves focusing on learning, development, and progression across the business. Being clear on the responsibilities we hold each other and to our community. It also means being committed to equal employment opportunities. Ensuring we consider ALL applicants for jobs and working harder to make our job advertising more inclusive.
Our DEI mission is "to embed diversity, equity and inclusion at the heart of our business. To create a culture of belonging that empowers everyone to be their best authentic self. We commit to celebrating different perspectives and to continuously learning, developing and challenging ourselves and our partners."
We know we're on a journey. And far from perfect. But we want to be a part of the solution to the problem. It might not be comfortable or straightforward. But if we weren't up for doing the hard work and breaking the mould, we wouldn't be Sweaty Betty. We are committed to working across our business and with our DEI committee & DEI Collective to be champions, allies and inclusive, always. Because when we say all, we mean it.
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing and Sales
* Industries
Retail
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