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Better Placed Ltd - A Sunday Times Top 10 Employer!
Location:
Mansfield, United Kingdom
Job Category:
Other
EU work permit required:
Yes
Job Views:
3
Posted:
31.05.2025
Expiry Date:
15.07.2025
Job Description:
Technical CRM expert needed!
Our client is a much-loved ecommerce business experiencing an impressive period of growth.
They are looking for a Senior CRM Manager to join the team, reporting to the Head of CRM, to drive customer initiatives during this pivotal growth phase. It is essential that this hire be a hands-on technical CRM expert.
The successful candidate will be responsible for delivering data-driven strategies to enhance customer engagement, retention, and loyalty.
They will manage customer communications across email, SMS, and push notifications.
The role includes:
* Ownership of the customer database
* Implementing a test-and-learn approach to CRM to strengthen customer relationships
* Enhancing the customer journey by delivering data-led campaigns and optimising them throughout the customer lifecycle
* Segmenting customers effectively using data and insights to personalise communications
* Analyzing CRM performance and reporting results to the Head of CRM and wider business
* Analyzing customer behavior to identify opportunities and adopting an always-on approach to optimisation
* Collaborating with marketing, data, and tech teams to build a best-in-class customer experience
* Overseeing the use of Klaviyo to deliver sophisticated marketing solutions
The Person:
* Proven technical CRM experience in an ecommerce environment
* Expertise in customer segmentation, loyalty, and retention
* Strong analytical skills with a results-oriented mindset
For more information, please apply immediately.
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