JOB PURPOSE
Responsible for the fit‑out of shop windows and in‑store displays, implementing guidelines defined by the Visual Merchandising function, in line with the brand's high‑quality standards and product image, with the aim of maximising sales.
Ensures the ongoing maintenance of quality standards for both window displays and interior merchandising.
RESPONSIBILITIES
- Carries out fit‑outs within the agreed timeframes, implementing guidelines provided by the Visual Merchandising Department and ensuring their daily maintenance.
- Makes adjustments, as required, in response to store merchandising needs, sales performance, market specifics and customer profiles, sharing updates with the Visual Merchandising function.
- Supports fit‑outs in other stores within the same city, when required by the VM Manager and agreed with the Store Manager.
- Updates the Display App by taking photographs of displays and shop windows whenever changes are made (including partial updates), and uploads images to the appropriate platform.
- Works closely with Retail Merchandising to implement fit‑outs that drive customer traffic and sales growth, identifying suitable outfit combinations aligned with the market, customer base and season, based on available stock.
- Provides guidance to the Store Director and Floor Managers on product display.
- Shares images of periodic fit‑outs and any changes with the Visual Merchandising function within agreed timelines, to allow for feedback and adjustments.
- Provides feedback on the effectiveness of fit‑outs to both the Visual Merchandising and Retail Merchandising functions.
- Reports on the condition of store interiors, shop windows and display props to the Visual Merchandising function.
- Supports the implementation of fit‑outs for in‑store events and promotional activities, collaborating with the Communications and PR teams for press presentations.
- Oversees the care and organisation of store props in collaboration with the Stock Manager.
- Supports Client Services Development/VIC activities by ensuring appropriate displays during private client appointments.
KNOWLEDGE AND SKILLS
- Strong visual merchandising expertise, with a keen eye for detail, styling and presentation in line with luxury brand standards.
- Solid understanding of retail dynamics, including product placement, customer behaviour and sales drivers.
- Ability to interpret and implement Visual Merchandising guidelines consistently and effectively.
- Creative thinking with the ability to adapt displays to market needs, store performance and customer profiles while maintaining brand identity.
- Excellent organisational and time management skills, with the ability to deliver fit‑outs within tight deadlines and prioritise tasks effectively.
- Strong communication and interpersonal skills, able to collaborate with cross‑functional teams (Retail, Merchandising, PR, Events) and provide clear guidance to store teams.
- Proactive approach with the ability to identify opportunities to improve displays and drive sales performance.
- Good digital proficiency, including the use of apps/tools for reporting and sharing visual updates.
- Attention to detail in maintaining store standards, including care of props and store environment.
EEO STATEMENT
Prada Group promotes an inclusive work environment, ensuring equal opportunities for all candidates, regardless of gender, ethnicity, sexual orientation, disability, or other personal characteristics. We believe that diversity is a value and we are committed to build a fair and respectful workplace for all.
