ECommerce Growth Manager
Role Purpose
The eCommerce Growth Manager is responsible for the full marketing ownership and commercial performance of a portfolio of NAPA Auto Parts websites.
This role will drive traffic, conversion, revenue, and customer acquisition across multiple online platforms by developing and executing a data-led digital growth strategy. The successful candidate will combine strategic planning with hands‑on delivery, ensuring the online estate delivers measurable commercial impact and aligns with wider business objectives.
This is a Manager-level role with direct accountability for online marketing performance and significant cross‑functional influence.
Key Accountabilities
1. Web Performance Ownership
* Own and deliver online traffic, and conversion targets across assigned websites.
* Monitor and optimise KPIs with internal and external partners including:
o Conversion rate (CVR)
o Average order value (AOV)
o Customer acquisition cost (CAC)
o Return on ad spend (ROAS)
o Organic traffic growth
* Identify risks and opportunities through data analysis and market insight.
* Ensure each website has a clearly defined role, positioning, and competitive advantage within the shared digital ecosystem.
2. Digital Strategy & Channel Management
* Lead the SEO strategy (technical, on‑page, content and authority building).
* Oversee paid media activity in collaboration with external partners.
* Drive customer acquisition and retention initiatives across digital channels.
* Optimise site merchandising, navigation, and user journeys to improve conversion and customer experience.
3. Promotional & Trading Strategy
* Develop and manage a commercially aligned promotional and trading calendar.
* Partner with product, pricing, and sales teams to align digital campaigns with wider commercial initiatives.
* Ensure product launches, seasonal activity, and key campaigns are effectively executed online.
* Use performance data to refine promotional effectiveness and margin contribution.
4. Content & Brand Positioning
* Oversee all non‑product digital content to ensure consistency of brand voice and messaging.
* Develop high‑performing landing pages to support lead generation and customer growth.
* Ensure brand positioning supports both trade (B2B) and retail (B2C) audiences where applicable.
5. Analytics, Reporting & Insight
* Provide regular performance updates and actionable recommendations to senior stakeholders.
* Use analytics tools to track SEO performance, campaign ROI, customer behaviour, and sales trends.
* Embed a test‑and‑learn culture across digital activity.
6. Cross-Functional Leadership
* Act as the primary marketing owner of the online estate.
* Collaborate closely with:
o IT / Wider Digital Team
o Marketing
o Product & Pricing
o Supply Chain
o Sales & Store Operations
* Influence stakeholders through data‑driven insight and commercial reasoning.
* Ensure digital activity supports broader business and network objectives.
Required Experience & Skills
* Bachelor’s degree in Marketing, Business, eCommerce, or related field (or equivalent experience).
* 5+ years’ experience in eCommerce, digital marketing, or online trading.
* Demonstrated ownership of online performance metrics or revenue targets.
* Strong understanding of:
o SEO strategy
o Paid media performance
o UX optimisation
o Digital merchandising
o Promotional trading strategy
* High level of commercial acumen and analytical capability.
* Proficiency in Google Analytics (or equivalent), SEO tools, CMS platforms, and reporting dashboards.
* Strong project management and stakeholder engagement skills.
Preferred Experience
* Multi‑site or multi‑brand eCommerce management.
* Automotive, aftermarket, or retail sector experience.
* Experience managing both B2C and B2B / trade digital journeys.
* Experience working within a complex or matrix organisation.
Key Competencies
* Commercial ownership mindset
* Strategic thinking with operational execution capability
* Data‑driven decision‑making
* Strong cross‑functional collaboration and influence
* Customer‑centric approach
* Results‑focused and accountable
Alliance Automotive Group is an equal opportunities employer.
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