Propel is hiring: Growth Marketing Manager (Medical) - Financial Services - West Midlands
We're working with a purpose-driven financial services brand with a long-standing reputation among UK medical professionals. As they continue to evolve their services and grow their customer base, they're hiring a
Growth Marketing Manager
to lead performance marketing and acquisition strategy for this critical customer segment.
This is a commercially-focused role at the intersection of data, creativity, and customer experience - ideal for someone who thrives on driving measurable results and knows how to unlock growth across multiple channels.
Why this role stands out:
* Own the growth plan
: Develop and deliver the marketing strategy for the medical division - building campaigns that drive new leads, improve conversions, and hit revenue targets.
* Performance-first execution
: Manage always-on and campaign activity across SEO, PPC, paid social, display, email, and content - continuously optimising for cost and conversion.
* Funnel optimisation focus
: Identify friction points in the customer journey and fix them - running A/B tests and experiments to increase lead volume and pipeline efficiency.
* Work cross-functionally
: Collaborate with CRM, content, design, and sales to deliver high-performing campaigns and journeys from awareness through to conversion and beyond.
* Regulated growth
: Navigate acquisition within a regulated, advice-led environment - balancing creativity and compliance to build trust and deliver ROI.
What they're looking for:
* Deep experience in growth, performance, or digital marketing roles - preferably in regulated or professional services sectors.
* Hands-on skills in key acquisition channels: SEO, PPC, email, paid social, and content marketing.
* Strong commercial acumen with experience optimising campaigns against KPIs like CPL, ROAS, CAC, and conversion rate.
* Analytical mindset and confident using data platforms to guide marketing decisions and report on impact.
* Bold, iterative thinker who's comfortable testing new approaches and scaling what works.
You'll be part of a forward-thinking marketing team with a shared focus on smart acquisition, customer lifetime value, and brand trust. If you're looking for a growth-focused role where your work directly impacts the bottom line, this one's for you.
Please note: this client is unable to offer sponsorship, so only candidates with existing right to work in the UK will be considered.