Digital Analyst, Perm, up to £65k, London, Hybrid My client is looking for a Digital Analyst to join a growing data and analytics function within a well-established, global business. You'll play a key role in shaping and delivering the digital insight strategy - working across large datasets (GA4, BigQuery, SQL), customer journey analytics, and data visualisation to create dashboards that inform and inspire. What the ideal Digital Analyst will be doing Design and deliver compelling dashboards that bring digital product and client behaviour data to life. Partner with stakeholders to understand insight needs and propose elegant, scalable solutions. Drive web tagging and tracking strategy alongside digital and marketing teams. Consolidate and streamline existing reports into a unified analytics suite. Extract, analyse and interpret complex datasets to identify trends, patterns, and opportunities. Ideal Digital Analyst experience 5 years of experience in BI/analytics roles with a focus on digital insight. Advanced use of Power BI, Google Analytics (GA4), and either SQL or Python. Strong understanding of client journey mapping, web tracking, and user behaviour. Proven track record of creating reusable, enterprise-grade dashboards using UX/UI best practices. Excellent stakeholder engagement skills - comfortable working across departments to influence data-driven decisions. Experience working within Agile environments. Tech You'll Work With: Power BI, GA4, BigQuery, SQL, Python Agile delivery tools and collaboration platforms