Head of Sales | Plant & Equipment Hire | Northern England A senior hire sales leadership role with a long-established, group-backed business entering its next phase of profitable growth.
The opportunity Our client is a well-established construction equipment hire and sales business with a strong Northern brand, loyal customer base and the backing of privately owned group. The business is now appointing a Head of Sales to lead its hire revenue function and create a sharper, more structured commercial platform.
This is a visible, hands-on leadership role. The successful candidate will be expected to lead the sales team, get close to major customers, influence hire desk sales activity and build a more proactive, accountable and commercially disciplined sales culture across a multi-site depot network.
What you will be doing
Develop and deliver a practical hire sales strategy focused on profitable growth.
Lead, coach and develop the external and internal sales team.
Influence hire desk sales activity across the depot network.
Build senior relationships with top customers and grow wallet share.
Improve KPIs, pipeline discipline, rate control, segmentation and sales rhythm.
Identify longer-term hire opportunities and attractive new customer sectors.
What we are looking for
A proven sales leader from plant hire, equipment hire, construction rental or a closely related B2B sector.
Credible customer-facing operator who can lead from the front.
Track record of leading salespeople, not just personal new business.
Commercial understanding of margin, utilisation, rates, hire duration and profitable growth.
Strong communicator who can bring people through change and set standards.
Practical, visible and autonomous: structured, but not overly corporate.
Why this should be interesting
The business has been established for over 50 years and remains one of the best-known plant & equipment hire names in the North of England.
The role has direct access to the MD, real autonomy and senior leadership visibility.
There is a genuine opportunity to professionalise the hire sales function rather than simply inherit a finished machine.
Clear growth levers include key accounts, sales rhythm, wallet share, hire duration, rate discipline, customer segmentation and new target sectors.
A group-backed platform with appetite to invest, but without the feel of a slow or heavily corporate environment.
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