Lifecycle Marketing Analyst & Manager (SaaS/FinTech)
Contract End Date: September 2026
Location: London (Hybrid – 3 days in the office, 2 days at home)
We are partnering with a leading SaaS FinTech business that is expanding its Lifecycle Marketing team with two contract roles:
* Lifecycle Marketing Analyst – Focused on data, insights, and campaign optimisation across EMEA.
* Lifecycle Marketing Manager – Driving strategy, execution, and optimisation of customer lifecycle campaigns across SMB and Accountant audiences.
About the Roles
Lifecycle Marketing Analyst (up to £224 Umbrella)
* Support lifecycle marketing functions through data enablement, insights, and campaign performance analysis.
* Work with first- and third-party data (Adobe, Google Analytics, Tableau, Databricks, Qlik, etc.).
* Build dashboards, analyse lifecycle campaigns, and measure ROI.
* Partner with Sales and Marketing teams to optimise lead scoring, lead pipelines, and customer conversion.
* Strong focus on stitching data sources together and unlocking new analytical capabilities.
What we’re looking for:
* Hands-on experience with marketing analysis, attribution modelling, and advertising effectiveness.
* Solid understanding of data architecture, GDPR compliance, and clean data best practices.
* Ability to translate data into actionable insights.
* Experience with SQL/Python/Tableau or similar tools is a strong plus.
Lifecycle Marketing Manager (up to £210 Umbrella)
* Lead the execution and optimisation of omnichannel lifecycle campaigns across SMB and Accountant audiences.
* Manage customer journeys from onboarding through to advocacy, improving retention and engagement.
* Define customer segments and use data to drive personalised, AI-powered campaigns.
* Collaborate with product, data, sales, and customer success teams to enhance lifecycle journeys and reduce friction points.
* Leverage marketing automation platforms (e.g., Marketo, Braze, Adobe Experience Platform) to scale campaigns across EMEA.
What we’re looking for:
* 5+ years in lifecycle/CRM/email marketing within SaaS or digital products.
* Proven success building and optimising lifecycle programs that drive measurable growth.
* Strong analytical mindset with experience in campaign performance optimisation.
* Experience with segmentation, customer journey mapping, and retention metrics (e.g., churn, NPS, LTV).
Why Join?
* Be part of a high-performing marketing function within a fast-scaling SaaS FinTech.
* Opportunity to work on cutting-edge lifecycle and data-driven marketing initiatives.
* Hybrid working model with 3 days in the office, 2 days from home.
* Competitive umbrella day rates and contracts running through September 2026.
How to Apply
If you have SaaS FinTech experience and want to make an impact in a dynamic marketing team, we’d love to hear from you. Apply today for either the Analyst or Manager role.
Seniority level
* Associate
Employment type
* Temporary
Job function
* Marketing, Analyst, and Management
Industries
* IT Services and IT Consulting, Financial Services, and Technology, Information and Media
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