CRM Marketing Automation Manager (Salesforce)
Read the overview of this opportunity to understand what skills, including and relevant soft skills and software package proficiencies, are required.
Term: 12-month contract - with the team having at least a 3 year roadmap ahead of it
Salary: £45k to £55k plus bonus, 25 days leave, good pension, healthcare, life assurance, etc.
Location: Hybrid, two days a week in office - based out of Kent, not far from Tunbridge Wells The team youll be joining is mid-transformation of CRM journeys for this financial services giant. Youll join an existing team who are growing, handling the technical build and execution of new customer journeys and CRM workflows being built in Salesforce Marketing Cloud.
With this role, you'll be leaning into the technical side, handling the build and creation journeys, with a decent emphasis on implementing dynamic content within complex customer communications across both promotional and operational comms.
Because this sits within financial services, theres naturally a heavy emphasis on regulations within the dynamic content being served. Think things like policy pricing, exclusions, underwriting terms which need to be applied all at an individual level, and how that's able to be delivered at scale through automation.
This team are building a whole new next generation of CRM capability for the business. Looking to level up the sophistication of CRM journeys as well as automation. Which will include testing AI capabilities within Salesforce.
With all this comes the need for testing both through logic specs, considering what should appear and why on communications, as well as whether dynamic content is pulling through correctly into the final communications. Creating, testing and improving digital customer journeys across the Salesforce Marketing Cloud ecosystem
Translating commercial objectives into clear, usable CRM objectives and comms
Using insight from customer behaviour, brokers and performance data to refine CRM journeys, customer comms and enhance CRM journeys
Spotting friction points and recommending changes that will lift engagement and enhance the customer experience
Keeping delivery on track across product, digital, engineering and operational teams
What helps you succeed here
Experience within a marketing environment, having delivered CRM Operations/CRM Automation working with Salesforce/SFMC
Confidence turning data, research and customer behaviour into sophisticated CRM journeys
Experience of the above within a regulated environment financial service, utilities, insurance, healthcare, telecoms, etc.
Good understanding of creating, testing and optimising sophisticated customer journey comms which utilise dynamic content
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