Company description: CSC is seeking a Senior Digital Marketing Strategist to join our digital marketing team and help build data-driven, multichannel campaigns that drive awareness, engagement, and demand. This role acts as a lead strategist, collaborating with business unit marketing managers to design programs that balance brand-level visibility with account-based marketing (ABM) precision.
The strategist will leverage CSCs digital toolkit, including paid media, SEO, webinars, HubSpot automation, and ABM platforms, to deliver measurable impact. The ideal candidate brings a strategic mindset, analytical rigor, and a genuine curiosity for how AI is reshaping marketing.
Job description: Key Responsibilities
Campaign Strategy and Planning
Partner with business unit marketing managers to design integrated digital programs aligned with business objectives.
Use tactics such as paid media, SEO, email automation, and webinars to drive both broad and targeted marketing initiatives.
Balance brand awareness and ABM approaches to engage priority audiences and accounts.
Account-Based Marketing
Build ABM-informed strategies using tools like Demandbase, 6sense, Vector, and Influ2.
Apply intent data and predictive insights to personalize digital engagement for high-value accounts.
Align campaign planning and reporting with Salesforce, ensuring marketing activity supports pipeline goals.
HubSpot and Nurture Strategy
Use HubSpot as a central platform for campaign deployment, measurement, and automation.
Design and optimize automated nurture programs, segmentation strategies, and lifecycle workflows.
Leverage HubSpot data to inform targeting, scoring, and audience insights.
Innovation and AI Integration
Explore and apply AI tools and methodologies to improve marketing performance, personalization, and efficiency.
Prepare CSCs digital presence for AI-powered search and discovery (AIO/GEO).
Stay on the cutting edge of emerging digital channels, tools, and strategies, and champion innovation within the team.
Measurement and Continuous Improvement
Analyze performance across channels using data from HubSpot, Salesforce, GA4, and other sources.
Provide actionable insights and recommendations to optimize campaigns and improve ROI.
Share learnings across teams to standardize best practices and accelerate impact.
Required profile: Qualifications
7+ years of B2B digital marketing experience, ideally in legal, financial, or compliance industries.
Strong understanding of ABM, digital campaign development, and marketing funnel strategy.
Hands-on expertise with marketing automation (HubSpot) and CRM systems (Salesforce)
A strong understanding of how tactics and channels like SEO, paid media, webinars, email, and the website combine to form cohesive campaigns.
Analytical and data-driven, with the ability to connect insights to business outcomes.
Passionate about AI and innovation, with a track record of adopting new tools and approaches.
Excellent collaboration and communication skills across teams and stakeholders.
What we offer: CSC is committed to attracting, developing, and retaining talented people whose personal values align with ours. We empower our employees to bring the right solutions to market to meet customer demand. That is why we are the premier provider of global solutions for more than 180,000 businesses.
CSC is a great place to work with smart and dedicated people. We have been voted a Top Workplace every year since 2006 and are a 2022 National Top Workplace.
We offer challenging work and career opportunities. Most positions are filled with internal moves and employee referrals.
Employees are eligible for an annual success sharing bonus or commission plans based on role and individual performance.
CSC offers excellent benefits, including medical, dental, life insurance, and flexible spending and health savings accounts. We also offer you a 401(k) with employer match and profit-sharing, paid time off, tuition reimbursement, and more.
As business needs allow, CSC offers hybrid/remote work schedules in alignment with local regulations. Specific details for this position will be discussed during the interview process.
Our global standard for our work environments supports current and future technology initiatives through open design, sit-stand workstations, and digital interface points with wireless access throughout the campus. Its an exciting time for us in terms of growth and expansion.
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