Key Account Manager Location: Birmingham / Hybrid Employment Type: Full-time Role Overview The Key Account Manager will be responsible for driving long-term value across a portfolio of IT reseller partners while reactivating dormant accounts to generate new revenue opportunities. By developing strong, multi-level relationships, the role focuses on increasing revenue through proactive account development, pipeline generation, and strategic selling. The position requires strong forecasting discipline, CRM usage, and cross-functional collaboration to deliver a high-quality customer experience and increase share of wallet within assigned accounts. Key Responsibilities Strategic Growth & Market Development Identify and qualify high-potential partners including MSPs, VARs and IT resellers Conduct share-of-wallet analysis to uncover new revenue opportunities Drive growth through upselling and competitive solution positioning Promote the organisation’s full technology portfolio to encourage cross-solution sales Maintain strong vendor knowledge to act as a trusted advisor to partners Pipeline Management & Sales Operations Maintain accurate forecasting and pipeline visibility for leadership Use CRM systems to document opportunities, interactions and follow-ups Manage quotations and respond to customer enquiries with speed and accuracy Support the end-to-end sales cycle to ensure smooth order processing and delivery Account & Relationship Management Lead regular customer engagement through online meetings, QBRs and in-person visits Maintain clear communication with partners around orders and delivery timelines Work cross-functionally with internal teams such as purchasing, support and finance Proactively share promotions, vendor updates and new opportunities with partners Skills & Experience Knowledge Understanding of IT hardware, services, or technology solutions Knowledge of reseller business models and procurement cycles Awareness of the UK IT channel and distribution landscape Skills Proven track record of achieving or exceeding sales targets Strong sales planning and pipeline management capability Excellent communication and stakeholder engagement skills Strong organisation and ability to manage multiple priorities Experience using CRM platforms and digital sales tools Competencies Relationship building with partners, vendors and internal stakeholders Problem-solving and commercial judgement Adaptability within a fast-moving sales environment Self-motivated with strong ownership of pipeline and results