We are looking for a dynamic and experienced Lifestyle Lead to shape the next phase of our Lifestyle division. This role will define strategy, elevate our approach to talent, and play a central part in identifying, attracting, and securing standout creators for the NewGen Talent roster.
Responsibilities
* Leading our Lifestyle strategy, overseeing department budgets, and managing or hiring a dynamic team.
* Building and nurturing meaningful relationships with talent, brands, and industry stakeholders.
* Strategically expanding the lifestyle roster by identifying and acquiring top‑tier talent.
* Overseeing the delivery of exceptional management services that drive value for both creators and brands.
* Elevating the creator experience by fostering collaboration, innovation, and growth opportunities.
* Provide tailored career guidance and growth strategies for each creator, aligned with their personal brand and goals.
* Work cross‑functionally with the agency, sales, influencer, and accounts teams to deliver seamless campaigns and initiatives.
* Monitor the success of partnerships and campaigns, leveraging data to provide actionable feedback to both creators and brands.
* Represent the agency and its creators at industry events, networking opportunities, and panels to build the agency’s reputation.
* Collaborate with marketing to build a best‑in‑class brand proposition for our lifestyle roster.
* Stay ahead of industry trends to proactively attract high‑demand talent.
Requirements
* Minimum 5+ years of experience in talent management, influencer marketing, or related fields within the creator economy.
* Exceptional communication and interpersonal skills, with the ability to build strong relationships with talent, brands, and stakeholders.
* Proven track record of managing high‑profile talent and securing impactful brand partnerships.
* Proven ability to lead teams, manage high‑profile creators, and oversee complex projects.
* Ability to identify trends and adapt strategies to capitalise on opportunities in the influencer space.
* Expertise in negotiating contracts and securing win‑win deals for creators and brands.
* Excellent organisational and project management skills, capable of handling multiple priorities in a fast‑paced environment.
* Deep understanding of platforms like TikTok, YouTube, Instagram, and Twitch, including algorithms, audience behaviour, and trends.
* Strong team player who can work across departments to drive results.
Benefits
* 28 days holiday per year, including bank holidays and a NewGen reset policy that entitles an additional 10 holiday days off per year (post probation).
* Additional birthday day off.
* Christmas closure period.
* Ben Allowance – subsidised bespoke benefits package giving you access to benefits you want (childcare, enhanced pension, healthcare, gym, Netflix, Deliveroo, etc.).
* Access to Aviva Healthcare for private medical insurance.
* Enhanced maternity & paternity policy and enhanced policies for same‑sex and non‑binary couples.
* Enhanced compassionate leave.
* Flexible working hours – earlier start for an earlier finish or a later start for a later finish.
* AI Budget – £30 a month to spend on AI to support your role.
* Company summer and winter social gatherings and away days.
* Community days – time off to support a cause you believe in.
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