Get AI-powered advice on this job and more exclusive features.
Salary: Competitive, dependent on experience
Contract: Full-time
About us
At Art of Football, we help fans to express themselves through the sport they love most. Our brand celebrates iconic sporting moments and world football culture through unique, wearable artwork. We create merchandise that connects emotionally with fans, blending passion with creativity.
The Role
As Head of Content, you’ll be responsible for shaping and executing Art of Football’s content strategy. You'll lead a small team of writers, designers, and creatives to develop compelling narratives, campaigns, and digital content that drive brand love, community engagement, and commercial growth. You'll have a major voice in how we show up to the world.
Key Responsibilities
* Define and deliver a bold, culturally relevant content strategy aligned with our brand vision.
* Oversee content production across all channels (social media, web, newsletters, product, collaborations, editorial).
* Lead storytelling for brand campaigns, product launches, and key moments in the football calendar.
* Manage and mentor a growing content team.
* Collaborate with design and product teams to ensure consistency and creativity across touchpoints.
* Drive community engagement through storytelling that connects emotionally with fans.
* Identify and nurture partnerships with creatives, influencers, and media outlets.
* Analyse content performance and continuously optimise for reach, engagement, and conversion.
About You
* Deep passion for football culture and a strong grasp of its cultural relevance beyond the pitch.
* Proven experience leading content strategy and execution at a lifestyle, fashion, sports, or youth culture brand.
* Exceptional storytelling skills, both visual and verbal.
* Strong leadership and team management experience.
* A strategic thinker who also loves rolling up their sleeves to create.
* Data-savvy — comfortable measuring success and using insights to refine strategy.
* An eye for emerging trends in football, fashion, and youth culture.
* Bold, creative, and unafraid to challenge the status quo.
What We Offer
* The chance to help shape the future of a rapidly growing brand.
* A creative, collaborative, and passionate team environment.
* Opportunities for professional growth and leadership.
* Competitive salary and benefits.
* Flexibility in how and where you work.
How to Apply
Please send your CV and a Cover Letter to Careers@art-of-football.com. Applications will close on June 1st.
Seniority level
* Seniority level
Director
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing, Public Relations, and Writing/Editing
* Industries
Retail Apparel and Fashion
Referrals increase your chances of interviewing at [ART OF FOOTBALL] by 2x
Get notified about new Head of Content jobs in London Area, United Kingdom.
London, England, United Kingdom 2 weeks ago
London, England, United Kingdom 2 weeks ago
Head of Digital Content Maternity Cover 12 Month FTC
London, England, United Kingdom 2 weeks ago
London, England, United Kingdom 1 day ago
London, England, United Kingdom 6 days ago
London, England, United Kingdom 1 week ago
Head of Branded Content – Capital, Radio X and Classic FM
Greater London, England, United Kingdom 1 month ago
Director of Content & Programming (Marketing)
London, England, United Kingdom 1 week ago
London, England, United Kingdom 2 days ago
London, England, United Kingdom 1 week ago
London, England, United Kingdom 1 week ago
Greater London, England, United Kingdom 1 month ago
Editorial Director (Maternity Cover) - £70k
London, England, United Kingdom 10 hours ago
Associate Head of Communications Planning and Insight (6-month FTC)
Editorial Director (Maternity Cover) - £70k
London, England, United Kingdom 1 month ago
London, England, United Kingdom 1 week ago
Greater London, England, United Kingdom 13 hours ago
London, England, United Kingdom 2 days ago
London, England, United Kingdom 3 hours ago
Enfield, England, United Kingdom 1 week ago
Head of Agency Partnerships, EMEA (Mailchimp)
London, England, United Kingdom 1 week ago
Greater London, England, United Kingdom 1 day ago
Director, Intercompany Content and Regulations
London, England, United Kingdom 1 week ago
London, England, United Kingdom 1 month ago
Creative Director – Financial Markets | B2B Content
London, England, United Kingdom 1 week ago
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr