Job Description Head of Digital
Cardiff (Hybrid potential)
£40,000 – £60,000 per annum DOE
We're looking for a hands-on, strategic digital marketing specialist to lead our performance marketing efforts across a group of exciting brands. This role is ideal for someone who thrives in both the thinking and the doing – blending high-level digital strategy with the execution and analysis of PPC and SEO campaigns.
This is what you’ll be doing:
Developing and delivering effective PPC and SEO strategies that drive growth across multiple brands.
Executing and managing day-to-day search marketing campaigns, including keyword research, ad copy creation, bid management, and optimisation.
Using data-driven insights and analytics to track performance and refine campaign activity.
Ensure all brands rank highly in search engines, staying on top of industry trends and algorithm changes.
Use a variety of tools and platforms (e.g., Google Ads, GA4, Search Console, SEMrush, Ahrefs) to optimise performance.
Report directly to the Board, providing clear insight into performance, opportunities, and ROI.
The skills and experience you’ll bring to the team:
Proven exper...