Chief Marketing Officer
Salary:
Up to £80,000 per annum plus bonus
Full-time, Hybrid (3 days office / 2 days home)
Our client is looking for a dynamic Chief Marketing Officer to lead the development and execution of their brand, marketing, and data strategy across a portfolio of products and services. This senior role offers the opportunity to shape the direction of marketing, drive growth, and influence strategic decisions at the highest level
Key Responsibilities:
* Design and deliver a comprehensive marketing strategy aligned with organisational objectives.
* Develop a rolling three-year marketing plan and present recommendations to senior management.
* Contribute to organisational strategy through participation in executive meetings.
* Drive subscription, ticket, and visitor growth by collaborating with content, editorial, and events teams.
* Set, manage, and optimise the annual marketing budget.
* Lead a multi-disciplinary internal team, ensuring roles and responsibilities are allocated for maximum efficiency.
* Oversee external agencies providing PR, media, exhibition, and design services.
* Monitor and evaluate the impact of all marketing initiatives, adjusting approaches as required.
* Manage websites and social media platforms to maintain brand consistency and engagement
* Use data insights to inform strategy, customer communication, and campaign performance.
* Keep abreast of industry trends and competitor activity, adapting marketing efforts proactively.
* Identify and pursue new business opportunities in line with growth objectives.
* Ensure marketing materials reflect the brand's values, are centrally accessible, and appropriately distributed.
Skills and Experience:
* Bachelor's degree (or equivalent) in Marketing, Advertising, or Communications.
* Proven experience in B2B digital marketing.
* Track record of managing teams and reporting to senior management.
* Experience within the events or publications sector is highly desirable.
* Strong strategic thinking, analytical, and leadership capabilities.
This is an exciting opportunity for a senior marketing professional looking to make a measurable impact in a progressive organisation