Job Description Join a dynamic team to lead the launch of a first-in-class neurology product. This role is instrumental in driving brand strategy, planning, and execution, ensuring a successful customer-centric launch through cross-functional collaboration.
Key Responsibilities
Lead and contribute to the strategic brand plan, using market insights and long-term horizon scanning.
Define strategic objectives and Critical Success Factors (CSFs), aligning projects and activities with both global and local goals.
Develop and deliver campaigns and projects from brand planning through execution.
Ensure alignment with strategic objectives, timelines, budgets, and global brand guidelines.
Collaborate with budget holders and procurement to manage supplier relationships and costs.
Track KPIs and performance metrics to measure success and adapt plans accordingly.
Collaborate with cross-functional teams to ensure aligned planning and execution.
Lead regular project meetings and communicate updates clearly to all stakeholders.
Provide direction to commercial teams and ensure clarity of brand goals and deliverables.
Engage directly with customers, including attendance at professional meetings and congresses.
Build sustainable relationships with Key Thought Leaders (KTLs) and clinical stakeholders.
Lead insight-...