Supporting the Taco Bell Ireland business, you will report directly to our UK&I Marketing Director who will be there to champion and coach you to success. At Taco Bell HQ, we are a tight band of cultural rebels here to make an impact, we operate a fairly flat structure and you will have visibility and access to everyone from our General Manager all the way through to our global Taco Bell International Leaders who will be on hand to support and champion your work and career growth. We also need people who are comfortable working in a more entrepreneurial “start‑up” environment. This will require you to think strategically and commercially at times but also be prepared to roll up your sleeves and get stuck into the execution phase for key projects.
The Day-to-Day
* Be the strategic and commercial business owner to deliver a marketing strategy that super‑charges our retail footfall to our restaurants and re‑enforces consumer perception:
* You will lead key national campaigns from defining phase to execution to create big ideas that will scale the fame of the brand over time
* You will have the opportunity to work on below and above‑the‑line campaigns, managing creative agency partners and influencing stake‑holders. From TV to POS, we’re looking for someone who wants accountability and can manage the full marketing mix
* Oversee brand activation on key digital channels to drive awareness and engagement
* Lead a cross functional squad across commercial finance, restaurant operations and food innovation to deliver the brand strategy
* Build strong relationships with Franchise partners to implement the brand strategy
* Identify the opportunities to grow revenue by driving relevance and distinctiveness to increase the awareness of the brand through a pipeline of core activations, limited time offers and value plays
* Leverage learnings and best practices from Taco Bell Global markets on key marketing initiatives
* Develop new store opening and local store marketing plans to drive sales growth
* Build the social strategy to elevate the brand and drive relevance with our target audience
Is This You?
* 5+ years’ of professional non-internship marketing experience
* You’ll have worked your way up the marketing ladder working in a FMCG, retail or food related industry, working on big brand building and commercial initiatives and you will now ideally be looking to take that next step.
* Strong, relationship-focused leader with proven track record of inspiring and influencing cross-functional partners, internal and external stakeholders to deliver results and foster collaboration and alignment
* Experience developing marketing strategies, building and executing marketing calendars across multiple and individual markets. Experience launching new products a plus.
* Experience effectively managing all aspects of creative process: brief writing, overseeing production and post-production (television and photoshoots), managing creative agencies, and responsibility for timeline and budgets.
* Data driven
* Big picture thinker with ability to turn strategy into action
* Flexible and eager to drive change
* Collaborative. A team player who is accountable and flexible
* Thrives in fast-paced environment
* Experience managing brands or projects, creating marketing/agency briefs, and developing sell-in decks
* Consulting or strategy experience building business cases and creating proposals to take our franchisee partners with you on the journey.
* Restaurant or retail experience with an understanding of operational complexity
* Reputation for building strong partnerships across cross-functional and outside teams, and having solid negotiation skills
Why Taco Bell?
We truly believe that where you work matters, and we know a thing or two about what makes employees happy. Join us on our mission of feeding people’s lives with más!
Work-Hard, Play-Hard
* Company and performance related bonus
* Generous pension with up to 11% company contribution
* Private healthcare with the option to increase to include family cover and extra dental cover
* Annual holiday allowance starts at 25 days with the option to buy or sell up to 3 extra days per year
* After 5 years’ service, annual holiday allowance increases to 30 days
* We offer competitive maternity leave and flexible return to work options
* Pick n Mix Benefits to convert them into your very own benefits plans that’s unique to you - options include gym membership, health screening and travel insurance
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