Global Demand & Integrated Marketing Specialist
Contract: 12 months initially
Location: UK, remote (occasional travel to Berkshire)
Hours: UK hours, but flex to work US time zones
Salary: £25.84 PH
I am recruiting for my organisations, global, industrial manufacturing business. Looking for a Integrated and Demand Marketing Specialist, this is an exciting opportunity where you will have the opportunity to collaborate with some of the most innovative and diverse people around the world.
You will make an impact in this role by co-creating and implementing demand generation programs, building end-to-end integrated programs, and managing global campaign strategies.
Key Responsibilities:
* Develop end-to-end integrated marketing programs for our end-users, channel partners and sales teams that can help drive select targets across the marketing funnel.
* Deliver end user email campaign strategies that include the creation of targeted content and lead nurturing programs.
* Work alongside the global paid media team to create paid search and social strategies, including working on messaging, image selection, CTA, and landing page that provide ideal customer journey and helps reach out annual KPI.
* Serve as a trusted advisor to the division team, strategically translating business needs and objectives into comprehensive communication briefs for internal platform experts and creative teams (agency or internal design). This translation will facilitate the development of key messaging and value propositions that resonate with end users, channel partners, and our sales teams.
* Drive project success through meticulous planning, timeline management, and proactive stakeholder engagement. This includes fostering alignment and managing expectations across a broad spectrum of stakeholders, including global and area segment leaders, portfolio leaders, channel leader, content leader, UX leader, ISS leader, and demand generation execution teams
* Lead global report-out process for the top 12 prioritized countries, ensuring timely monthly updates to the Bowler report (excel) with actuals across key prioritized metrics (including marketing contacts, MQLs, opportunities opened, etc.).
* Support with the integrated campaign performance reviews, ensuring timely report completion and broad sharing of learnings.
* Collaborate closely with area teams to establish and align area activation plans with relevant KPIs that support global targets
Qualification:
* Bachelor’s degree
* 7+ years of experience
* Experience in creative brief writing, project and stakeholder management
* Proven analytical skillset (KPI setting, tracking performance) with experience using Salesforce, Adobe/ Google Analytics and similar tools Eloqua – nice to have